Shipped developer-facing tools at HubSpot, including global CodeMirror theming adopted across all CMS installations and internal developer platforms, and an AI code assistant with 400 active users within four months. Also delivered Sitespeed and content sync features under tight deadlines, enhancing the HubSpot CMS developer experience in less than a year.

Led and managed an 8-month HubSpot developer research program; shared insights with teams highlighting dependence on Design Manager, developer challenges, and skill variability, which influenced leadership to shift focus towards CLI-first workflows for advanced developers and improve no-code CMS products for creative generalists.

Product Strategy | Product Design | Graphic Design | Research • • • Bringing in the Serrano Zest

Formerly Stephgraghic

Designed DocuSign Maestro’s Automation Canvas, helping launch a product that contributed to DocuSign’s stock rebound from $48 → $88 in 6 months and positioned automation as a core company offering. Delivered designs and MVP launch-ready designs in under 6 months.

Effectively managed rolling research deadlines by translating insights into medium-to high-fidelity prototypes and validating them through moderated and unmoderated usability sessions. Within five months, aligned the team on an MVP for CLM Search (now live ) that reduced search time from 24 seconds to just 5 seconds, enabling users to locate agreements seamlessly with intelligent search technology.

Facilitated weekly Design Sprint workshops, guiding a cross-functional team from initial product strategy through final design execution. The result was an end-to-end customer experience that gave users instant access to help and support within seconds.

The solution was designed to reduce customer support contacts by 25% by enabling users to self-learn and self-serve through integrated documentation and chat access.

Redesigned the consumer Wells Fargo app navigation, increasing usability and findability by applying user-centered design principles and processes. Designed navigation components and branded iconography supported by thorough documentation and redlines. Collaborated with a cross-functional UX team and mentored designers and scrum teams. Previously, customers had a 55% success rate in wayfinding, causing a high call volume. With the redesign, the findability increased to 95% with positive survey reviews, and the call volume relating to wayfinding decreased by 25%.

Developed visual designs which included feature enhancements, web and mobile application graphics for Mass Market / The Private Bank experiences, and native app rebranded assets working with developers and QA Teams throughout all stages of the implementation process.