# Stephanie Serrano > Senior Product Designer II at HubSpot Location: San Francisco Bay Area, United States Profile: https://flows.cv/stephanieserrano Lead Product Designer with 12+ years leading product strategy, UX, and interface design across healthcare, SaaS, and fintech. I thrive in lean teams where I can own end-to-end product design, from discovery to launch, and deliver measurable impact. I specialize in untangling complex flows, aligning stakeholders fast, and turning research into action. I solve real user problems and design what endures: products that connect, convert, and scale – minimizing waste and maximizing long-term value. ## Work Experience ### Senior Product Designer II @ HubSpot Jan 2024 – Present | United States Shipped developer-facing tools at HubSpot, including global CodeMirror theming adopted across all CMS installations and internal developer platforms, and an AI code assistant with 400 active users within four months. Also delivered Sitespeed and content sync features under tight deadlines, enhancing the HubSpot CMS developer experience in less than a year. Led and managed an 8-month HubSpot developer research program; shared insights with teams highlighting dependence on Design Manager, developer challenges, and skill variability, which influenced leadership to shift focus towards CLI-first workflows for advanced developers and improve no-code CMS products for creative generalists. ### Human-led UX, with a kick @ UXZest Jan 2019 – Present | USA Remote Product Strategy | Product Design | Graphic Design | Research • • • Bringing in the Serrano Zest Formerly Stephgraghic ### Senior Product Designer @ DocuSign Jan 2021 – Jan 2024 | Remote Designed DocuSign Maestro’s Automation Canvas, helping launch a product that contributed to DocuSign’s stock rebound from $48 → $88 in 6 months and positioned automation as a core company offering. Delivered designs and MVP launch-ready designs in under 6 months. Effectively managed rolling research deadlines by translating insights into medium-to high-fidelity prototypes and validating them through moderated and unmoderated usability sessions. Within five months, aligned the team on an MVP for CLM Search (now live ) that reduced search time from 24 seconds to just 5 seconds, enabling users to locate agreements seamlessly with intelligent search technology. ### Product Designer @ DocuSign Jan 2021 – Jan 2022 | San Francisco Bay Area – Remote Facilitated weekly Design Sprint workshops, guiding a cross-functional team from initial product strategy through final design execution. The result was an end-to-end customer experience that gave users instant access to help and support within seconds. The solution was designed to reduce customer support contacts by 25% by enabling users to self-learn and self-serve through integrated documentation and chat access. ### Senior Product Designer @ Wells Fargo Jan 2019 – Jan 2021 | Remote Redesigned the consumer Wells Fargo app navigation, increasing usability and findability by applying user-centered design principles and processes. Designed navigation components and branded iconography supported by thorough documentation and redlines. Collaborated with a cross-functional UX team and mentored designers and scrum teams. Previously, customers had a 55% success rate in wayfinding, causing a high call volume. With the redesign, the findability increased to 95% with positive survey reviews, and the call volume relating to wayfinding decreased by 25%. Developed visual designs which included feature enhancements, web and mobile application graphics for Mass Market / The Private Bank experiences, and native app rebranded assets working with developers and QA Teams throughout all stages of the implementation process. ### Product Designer @ Wells Fargo Jan 2019 – Jan 2020 | San Francisco Bay Area – Remote ### User Experience Design Lead @ Sutter Health Jan 2017 – Jan 2019 | Sacramento – Remote • Redesigned the Single Sign-On (SSO) UX flow for My Health Online for desktop and mobile devices. Prior to the redesign, it had over 45% call volume of customer support relating to trouble signing in or forgetting password. With the new experience roll out, the call center head count decreased by half, and calls reduced to 32%, from which most don’t relate to SSO, increasing customer satisfaction (tracked via an online patient survey) and saving Sutter Health $1.2 million in operational costs. • Created a new experience for www.sutterhealth.org homepage and other areas including doctor search (https://www.sutterhealth.org/find-doctor) hospital location display with related services, utilizing a data driven approach. Optimized patient access to My Health Online and improved ease-of-use on these main areas. Followed user-centered design principles and processes, created prototypes on Invision and tested/iterated within tight deadlines. • Worked with the Social Media team and Vice to develop landing pages with a brand awareness play, defining multiple designs for A/B multivariate testing that set the tone for future campaigns. Designed infographics, web, and mobile layouts that showed the importance of family life and health in urban, suburban, and rural areas of California. ### Visual UX Designer @ Wells Fargo Jan 2015 – Jan 2016 | San Francisco Bay Area •Visual Design Lead in CEO Mobile Biometric Authentication UI redesign and production, in charge of delivering native iOS application visual design comps, unique assets and documentation to support the front-end development teams. Created and specified animations and transitions using SVG, CSS3 and GIF animation, to communicate design intent to both internal Wells Fargo development team and vendors located overseas as well as tailored user interfaces that enhance user experience but stay compliant with brand standards and vendor back-end functionality capabilities. • Develop iterative rapid prototyping toolkits transformed into layouts for expert review and user testing, to depict visuals and interaction for new product features, or ideation of new mobile applications, following Wells Fargo's brand guidelines and wireframe styles in Sketch 3 and Invision. ### Visual Designer(Contract) @ Castlight Health Jan 2014 – Jan 2015 | San Francisco Bay Area •Create user interface design with Castlight Health's brand and graphic user interface guidelines, generating innovative iconography, layouts and information graphics •Collaborate with product management and engineering to define visual solutions for interfaces, user experience and new product releases for mobile and desktop devices ### Web User Interface Designer @ Option Admin Jan 2012 – Jan 2014 | San Mateo, CA ### Visual Designer @ Silicon Valley Triathlon Club Jan 2012 – Jan 2013 | San Jose, CA ### In-House Graphic Designer(Contract) @ EFI Jan 2012 – Jan 2012 | Foster City, CA ### Senior Graphic Designer @ Pepper Design and Branding Jan 2009 – Jan 2011 ## Education ### Certification on User Experience and Customer-Centered Design in User Experience California State University, Fullerton Jan 2014 – Jan 2016 ### UX Certificate Nielsen Norman Group Jan 2021 – Jan 2021 ### Master UX Certificate in User Experience and Information Architecture Nielsen Norman Group Jan 2018 – Jan 2019 ### BA in Graphic Design in Graphic Design Universidad Dr. José Matías Delgado ## Contact & Social - LinkedIn: https://linkedin.com/in/stephanieserrano --- Source: https://flows.cv/stephanieserrano JSON Resume: https://flows.cv/stephanieserrano/resume.json Last updated: 2026-03-30