• Designed and implemented USofCare’s first comprehensive event strategy and integrating cross-functional initiatives across the communication, federal advocacy, and state advocacy teams.
• Managed high-impact symposiums, executive briefings, and stakeholder events that engaged policymakers, healthcare professionals, and industry leaders.
o Managed all logistical aspects of events, including venue research and contract negotiation, space configuration, project timelines, staff role assignments, on-site production management, and post-event deliverables.
o Led the creation of impactful event communications and marketing to foster a strong and authentic brand presence and enhancing attendee engagement, which helped increase audience engagement by 10%.
o Streamlined the entire speaker experience, from initial outreach to post-event follow-ups. Handled contract negotiations, speaker agreements, and escalations, working closely with legal counsel when necessary. Monitored and managed speaker-related logistics, including travel arrangements, accommodations, and on-site requirements, while ensuring adherence to budget constraints.
• Created the foundation for a successful event team by implementing processes, systems and tools for effective event planning and evaluation.
o Created, managed, and forecasted department and event budgets to ensure cost efficiency while maintaining high-quality standards and achieving financial targets.
• Led contract negotiations for vendors, venues, and production partners to create high-quality experiences within budget.
• Established post-event performance tracking and KPI measurement processes to optimize future event strategies.
