# Stephany Romero > Event Strategy, Experiential Marketing & Project Management | Driving High-Impact Experiences Location: San Francisco Bay Area, United States Profile: https://flows.cv/stephanyromero CliftonStrengths: Achiever | Responsibility | Restorative | Relator | Arranger I’m an event management professional who loves working on collaborative, creative teams and building real relationships with the people around me. I get energy from solving problems, keeping projects moving, and creating experiences that feel thoughtful, seamless, and fun. What I bring: • A deep understanding of event planning and operations across all types of programs • Experience shaping internal, external, and customer-facing event strategies • Strong relationship-building skills that make vendor partnerships and cross-functional work feel easy How I work: • I’m a hands-on project manager who can move comfortably between big-picture vision and detailed execution • I lean into creativity to design ideas, experiential moments, and anything that elevates the attendee experience • I’m a strategic partner who keeps things on track, on budget, and aligned to goals • And when tech goes down, timelines shift, or chaos shows up, I stay calm, solution-oriented, and keep the team grounded ## Work Experience ### Sr. Event Marketing Coordinator @ Altruist Jan 2026 – Present ### Event Marketer @ Klaviyo Jan 2024 – Jan 2025 ### Director, Events & Experiences @ United States of Care Jan 2023 – Jan 2025 • Designed and implemented USofCare’s first comprehensive event strategy and integrating cross-functional initiatives across the communication, federal advocacy, and state advocacy teams. • Managed high-impact symposiums, executive briefings, and stakeholder events that engaged policymakers, healthcare professionals, and industry leaders. o Managed all logistical aspects of events, including venue research and contract negotiation, space configuration, project timelines, staff role assignments, on-site production management, and post-event deliverables. o Led the creation of impactful event communications and marketing to foster a strong and authentic brand presence and enhancing attendee engagement, which helped increase audience engagement by 10%. o Streamlined the entire speaker experience, from initial outreach to post-event follow-ups. Handled contract negotiations, speaker agreements, and escalations, working closely with legal counsel when necessary. Monitored and managed speaker-related logistics, including travel arrangements, accommodations, and on-site requirements, while ensuring adherence to budget constraints. • Created the foundation for a successful event team by implementing processes, systems and tools for effective event planning and evaluation. o Created, managed, and forecasted department and event budgets to ensure cost efficiency while maintaining high-quality standards and achieving financial targets. • Led contract negotiations for vendors, venues, and production partners to create high-quality experiences within budget. • Established post-event performance tracking and KPI measurement processes to optimize future event strategies. ### Manager, Event Design & Operations @ KIPP Foundation Jan 2023 – Jan 2023 • Designed and executed multi-day conferences and stakeholder events for four different teams within KIPP catering to 10-1,000+ attendees. • Managed end-to-end logistics, including venue selection, registration, AV, and transportation. • Developed detailed event evaluations, reports, and synthesized key findings and trends to provide stakeholders with data-driven insights for strategic decision-making and continuous improvement initiatives. • Directed comprehensive stakeholder communications strategy to facilitate alignment across teams, which lead to enhanced collaboration and increased project completion rates. • Oversaw three project budgets, identifying opportunities to reduce costs and reallocate resources. ### Assistant Director, Strategic Higher Education @ The College Board Jan 2021 – Jan 2023 • Led the conceptualization, strategic planning, and development of conferences, member events, and leadership meetings. o Managed all aspects of event planning, including scheduling, contract negotiation, venue scouting, space configuration, logistics, and speaker management, travel arrangements; tracked outcomes and satisfaction levels. • Collaborated with Program Leads to develop and implement a targeted member group outreach strategy. o Fostered and grew member engagement through email, events, webinars, and VIP experiences. • Owned the event budget and oversaw forecasting and cost control strategies. ### Assistant Director, Onboarding Programs & Services @ UCSB Orientation Programs & Parent Services Jan 2018 – Jan 2021 | Santa Barbara, California Area • Led execution of 2-day conferences and workshops (200-1,000+ attendees), managing all logistics, including venue reservations, speaker/presenter outreach and management, team assignments, attendee and staff dining arrangements, attendee accommodations, and seamless integration of A/V and media services. • Collected and analyzed event data to measure participant satisfaction and identify actionable insights for continuous improvement in event planning strategies. • Developed full event programming in Spanish that generated a 22% increase in revenue year over year. • Recruited, hired, trained, and guided 33 employees yearly who supported event execution. • Developed social media campaigns, designed digital assets, and produced presentation content; authored and distributed monthly newsletters, managed two external facing websites, and scripted and edited weekly podcasts. • Co-supervised the departmental budget and tracked expenditure activities for all events. ### Coordinator, Design Initiatives @ Arizona State University Jan 2018 – Jan 2018 | Tempe, Arizona • Conceptualized and launched 2-3 monthly events with 20-100+ attendees, including panel discussions, workshops, expos, internal trainings, speaker engagement, and external member meetings. • Researched, secured, and oversaw vendors for live and virtual events and meetings to ensure satisfactory delivery and adherence to high quality standards, including hotel booking, catering, AV, transportation services, and more. • Collaborated in a multifaceted team initiative to redesign the website, emphasizing educational content to inform the community about organizational solutions; created newsletters, blog posts, and social media posts. • Formulated a comprehensive project plan in conjunction with organizational partners, outlining detailed activities, financial allocation, and targeted outcomes. • Co-managed the departmental budget, overseeing all financial transactions, including purchase requisitions, reimbursements, and travel bookings. ### Support Specialist @ Arizona State University Jan 2016 – Jan 2018 | Tempe, AZ • Orchestrated 1-2 monthly events focused on recruiting new program members and new hires and showcasing organization programs and resources for 20 - 200+ attendees, including workshops, speaker series, staff trainings, etc. o Supported in recruiting, hiring, and training 40 seasonal employees yearly. • Devised a comprehensive social media and digital marketing strategy, produced content for quarterly newsletters, monthly vlogs, and social media posts, and revamped department website. ### Event Coordinator @ Arizona State University Jan 2016 – Jan 2016 | Tempe, Arizona • Planned, managed, and evaluated events • Supported and assisted with the coordination of fundraising and Hispanic Heritage Month events • Collaborated with multiple stakeholders to plan activities for Hispanic Heritage Month to develop multicultural competency, self-awareness, and an inclusive environment ### Senior Instructional Specialist @ Arizona State University Jan 2016 – Jan 2016 | Tempe, Arizona • Provided holistic academic services to student athletes to help them thrive and be successful at ASU. • Assisted in teaching various subject matter based on student’s need. • Managed and monitored academic progress for each student. • Mentored athletes to help them optimize their success in their academic endeavors. ### Education Specialist @ ASU Global Launch Jan 2015 – Jan 2015 | Tempe, Arizona • Substitute English instructor for future ASU students who were not proficient in the English language. • Collaborated in creating curricula for the program. • Provided extra programming to further assist students experiencing difficulties. • Handled placement exams to gauge student’s performance and understanding of English. ### Behavioral Therapist @ Lovaas Institute Midwest Jan 2013 – Jan 2015 | Culver City, CA • Therapist/instructor for children with autism in which I worked closely with supervisors to create programs to improve children’s behaviors, skills, and learning. • Observed and evaluated client’s behavior to provide necessary intervention. • Taught verbal, social, motor, and general skills. • Prepared client for social interaction and managed his/her social flexibility. • Compiled and analyzed data to design new programs. • Trained new team members. • HIPAA trained and upheld company’s policies and standards. ## Education ### Master of Education (M.Ed.) in Higher Education/Higher Education Administration Arizona State University ### Bachelor of Arts (B.A.) UC Santa Barbara ## Contact & Social - LinkedIn: https://linkedin.com/in/stephrome --- Source: https://flows.cv/stephanyromero JSON Resume: https://flows.cv/stephanyromero/resume.json Last updated: 2026-04-13