# Stephen Gay > Leader in AI, Product Design, and Growth Design, an Author, and a Certified Coach in Silicon Valley. | Ex-Google, Intuit, Atlassian Location: Redwood City, California, United States Profile: https://flows.cv/stephengay With over two decades of experience in digital innovation, I've driven global product growth and coached teams across continents, leveraging design and AI to meet business and user needs. In our fast-paced digital world, AI is pivotal. Leading design teams, I harness AI to build intelligent, user-centric systems that drive business growth and enhance member benefits. By analyzing data and predicting outcomes, we create personalized, impactful user journeys. I am also the author of "Night Owls," "Black Sky Club" science fiction series, "The JUDA Cases," thriller series, and "Why Always Wins," a graphic novel empowering high-performing teams. ## Work Experience ### Director of Design @ Included Health Jan 2025 – Present | San Francisco Bay Area I am leading Product Design for the Growth & Engagement teams at Included Health — focused on crafting seamless first-time member experiences and driving ongoing activation and retention. I collaborate closely with cross-functional partners to design AI-powered, consumer-grade experiences that raise the standard of healthcare for everyone we serve. ### Head of UX for Land Growth @ Atlassian Jan 2024 – Jan 2025 | California, United States - Leading cross-functional design teams focused on customer engagement and monetization across Atlassian's products. - Designed and launched experiments optimizing signup flows and onboarding, resulting in improved trial-to-paid conversion. - Capitalizing on AI to personalize customer experiences, boost signup conversion, and deepen product engagement. Investing in AI tools to enhance team efficiency and accelerate design workflows. - Collaborate with PM, Eng, Data Science, and Marketing on strategies that align user intent with paid product value. ### Head of Google One Growth @ Google Jan 2020 – Jan 2023 | San Francisco Bay Area - Directed UX for Google One, growing subscribers, and defining cross-platform design systems. - Launched new paid features and subscription on-ramps across the Google ecosystem. - Recognized internal coach mentoring managers and future leaders. ### Head of Google Ads - Display and Apps @ Google Jan 2017 – Jan 2020 | Mountain View, California - Drove product excellence for Google Ads, Google Display Network and Universal App Campaigns, by increasing customer confidence in automated products. The Display Network helps advertisers promote their brand and products to over 90% of people on the Internet. - Launched the new Google Ads advertiser campaign type (Discovery) targeting consumer browsing in Gmail, YouTube and Newsfeed. - Coached a highly engaged cross-disciplinary team focused on nurturing strong partnerships, utilizing data, and delivering customer value globally. - Drove a shift from traditional single-image creatives to asset-based creatives by focusing on automation features using machine learning technology. - Raised customer trust and confidence by innovating new platform features to ensure our advertisers' brands are safe and secure on the platform. ### Global Director of Design @ Intuit Jan 2016 – Jan 2017 | Mountain View, CA - Coached a highly engaged global team (30+ designers in 7 countries) by fostering an environment of collaboration, trust, and respect. - Delivered innovative end-to-end customer experiences for both native mobile and responsive web. - Innovated a new QuickBooks offerings for new customer segments, such as Project-based businesses and Product businesses. - Focused on growing the business in established markets and focusing on product market fit in emerging markets, such as QuickBooks ZeroPaper in Brazil. - Partnered with QuickBooks senior leadership to define a global go-to-market and roadmap strategy. ### Head of QuickBooks Growth Design Team @ Intuit Jan 2014 – Jan 2016 | Mountain View - Managed a multi-disciplinary team of junior to principal staff focused on growing new QuickBooks subscribers and improving customer lifetime value. - Influenced cross-functional trust by nurturing the team’s ideation, design rationale, and presentation skills. - Aligned leadership support by delivering the vision for small business owners’ first use experience in QuickBooks with a focus on discovery, customization, and feature adoption. - Increased design quality by establishing a practice of critique and collaboration. - Partnered with product management and engineering to define and execute on both short- and long-term roadmaps. ### Head of the QuickBooks HR Payroll Design Team @ Intuit Jan 2013 – Jan 2014 | Mountain View - Led a design team focused on three Payroll services with the key goal of growing adoption of these services in QuickBooks. Workers’ Compensation (76% increase in revenue), Labor Law Posters (208% increase in revenue), Healthcare Portal (Launched in 50 states). - Tripled new user growth with a redesigned QuickBooks small business portal. - Delivered fast yet effective and engaging designs by fostering a lean working model ### Design Strategist in The Innovation & Advanced Technology Group @ Intuit Jan 2010 – Jan 2013 | Mountain View - Ignited a cross-platform redesign by re-imagining QuickBooks for the iPad (5-star & 2013 Innovation Award). - Aligned product team and leadership by developing a network effects vision for a small business payment network (Intuit Commerce Network). - Inspired next generation customer experiences by evangelizing natural user interface prototypes with a focus on gesture interfaces, voice user interfaces, and intelligent systems. - Delivered interaction designs and prototypes for a global cross-channel small business-marketing app. ### Owner & Entrepreneur @ Interface Circle Inc Jan 2005 – Jan 2010 | San Francisco Bay Area Drove strategy, interaction, and visual design for four innovative start-up companies: - MXPLAY, a social network media player start-up (sold to Smith Micro Software, 2008) - Bubbleshare, a social network photo-sharing start-up (sold to Kaboose, 2006) - Dogo, a news and entertainment platform targeted at kids and teachers - Five Limes, an environmentally-focused social network (sold to Avid Life Media, 2007). ### UX Leadership @ Infogix, Inc. Jan 2005 – Jan 2010 - Lead product designer for two generations of software platforms supporting a suite of products that manage information integrity for several Fortune 500 companies. - Collaborate with C-level leadership, manage workshops, project plans, and gather customer input. - Deliver platform roadmaps, styleguides, specifications, and interface prototypes. ### UX Lead & Product Designer @ Motorola Jan 2002 – Jan 2005 - Developed strategy and interaction design for two next-generation software platforms (soft key and touch screen) and a high-tier rotator phone. - Increased design quality by mentoring the Beijing design center and partnering with Motorola Labs. - Designed core mobile applications (metadata file manager, media player, personalization manager). ### Lead Information Architect @ Prudential Jan 2001 – Jan 2002 - Led redesign of Prudential.com and its content management system. ### Sr. Information Architect @ Sapient Jan 2000 – Jan 2001 - Delivered design services globally to several Fortune 500 companies (Lucent, Manulife, Pecom, GM). ### Experience Architect @ HannaHodge Jan 1998 – Jan 2000 - Delivered design services (A.G. Edwards, Unisys, Reynolds & Reynolds, Webley). ## Education ### Yale School of Management - Executive Program in AIGA - BusinessPerspectives for Creative Leaders Yale School of Management Jan 2014 – Jan 2014 ### Bachelor of Industrial Design in Industrial Design Carleton University Jan 1993 – Jan 1998 ## Contact & Social - LinkedIn: https://www.linkedin.com/in/stephengay - Website: http://www.stephengay.com --- Source: https://flows.cv/stephengay JSON Resume: https://flows.cv/stephengay/resume.json Last updated: 2026-04-07