San Francisco, California, United States
• Utilized transaction-level payments data to quantify the impact of personalization strategies, improving paid customer retention through loyalty program optimization
• Designed and analyzed in-market experiments to test strategic hypotheses, driving over incremental revenue through new product offerings, targeted promotions and operational changes
• Constructed custom expansion and loyalty capture strategies using machine learning to build propensity models for identification of high-value customers
• Engineered and optimized complex ETL pipelines to enhance analytical capabilities while reducing server resource demands