• Utilized transaction-level payments data to quantify the impact of personalization strategies, improving paid customer retention through loyalty program optimization

• Designed and analyzed in-market experiments to test strategic hypotheses, driving over incremental revenue through new product offerings, targeted promotions and operational changes

• Constructed custom expansion and loyalty capture strategies using machine learning to build propensity models for identification of high-value customers

• Engineered and optimized complex ETL pipelines to enhance analytical capabilities while reducing server resource demands

• Developed and deployed interactive data visualization dashboard to evaluate the performance of marketing campaign spending

• Advised on spending and expansion protocols based on marketing and operational efficiency analyses

• Leveraged Facebook/Google ad data to inform SEO, marketing, and recruiting strategies

• Managed a team of technical writers producing informative content for company websites + social media accounts

• Worked directly with CEO to expand service offering and develop concrete go-to-market strategies

• Built an API and data pipeline to retrieve and tidy client data for downstream acquisition and retention processes

• Trained new hires on internal procedures and CRM software