I lead design efforts for products including Visa Card Metadata Manager, Click to Pay, and Visa Consumer Portal.

I support design researchers and product managers on research endeavors including understanding consumer behaviors to improve Visa's API products and studying consumer and merchant preferences regarding QR payments in multiple markets.

I lead research and design on improvements to People.ai's admin and settings experience, including streaming onboarding to reduce the amount of steps and time necessary, updating user administration to more accurately reflect the status of our customers' instances, and improving the customization experience.

I lead the design of Engagement Dashboards, a flexible, configurable, and scalable dashboard solution for AI-driven data and insights. I worked with product management to synthesize research insights into actionable requirements and objectives. I developed and tested various user interaction patterns, including filtering, sorting, and sharing.

I continued to manage People.ai's design system through two rebrands, an effort to unify the look and feel between People.ai and two of its acquisitions, and a front-end migration and merger.

I lead design and research efforts on new features to expand People.ai’s use cases for marketing and customer success personas, achieving a 90% retention rate over the lifetime of the marketing-oriented feature.

I established research guidelines and best practices to enable other teams, including customer success and product management, to adopt user-oriented practices in customer engagements.

I worked with our front-end developers to expand People.ai's component library into a design system by rebalancing iconography, defining an adaptable color ramp, fleshing out rules around variants, and aligning components with Storybook.

I conducted qualitative, secondary, and quantitative research to support the design and development of Ridecell’s web and mobile products. I worked with product managers to research, create, and validate product use cases, and I worked with launch managers to conduct exploratory market research.

I used data gathered from contextual inquiry with our customers' dispatchers and drivers in combination with business requirements to create wireframes and user flows for Ridecell's Fleet Ops product. I planed and led field research efforts and applied insights towards improving and refining the experience and interface of the product's web and mobile components.

I worked with the rest of the design team to develop a design system to facilitate collaboration between our team and our clients, as well as between our team and our developers.

I worked on developing a new visual design language and interaction model for Ridecell's end-user mobile application, ideating and iterating between different aesthetic patterns and various information architectures. I also built and tested prototypes, both paper and digital, to test user flows and interactions.

I defined our design process based on researching best practices to determine what would complement and improve our company's existing culture and processes.

I conducted comparative and investigative research, looking into aspects of the user experience for other mobility apps and compiling a report on the history and context of jitneys in urban centers.