# Stephen Zito > Product Design Lead, VP at Wells Fargo Location: San Francisco Bay Area, United States Profile: https://flows.cv/stephenzito I'm a Product and UI/UX Design expert, creating innovative and elegant user interfaces across responsive web, mobile, and proprietary technologies. For over 10 years, I've used my broad set of design-oriented skills and experience to empathize with and advocate directly for users, while promoting best design practices in start-ups, large companies, and non-profit organizations. Some of the products I've focused on have been in the sectors of electric vehicle interfaces, customer banking experiences, mobile gaming and marketplaces, advertising, and wearable computing devices and software. Collaborating with designers, engineers, stakeholders, and diverse members of all backgrounds and disciplines is important to me in further broadening my experience while sharpening my skills. I love wearing multiple hats and having a direct impact on the company and its mission. Of equal importance is cultural fit within an organization that is as passionate about its customers as its internal culture in order to build the best possible products and services. ## Work Experience ### Product Design Lead, VP @ Wells Fargo Jan 2020 – Present | San Francisco Bay Area Wells Fargo Digital Experience Design ### iShares.com: UX & Content Design Lead @ BlackRock Jan 2019 – Jan 2020 | San Francisco, California, United States • Responsible for redesign and updating of iShares.com Homepage (US+ Europe), incorporating Responsive Design and fluid grid principles for optimal Mobile and Tablet experiences. • Lead design efforts for iShares.com Content Experience, leveraging new and existing components to create content pages and educate users. • Coordinated with iShares and BlackRock partners to launch and support marketing campaigns, including the iShares.com Sustainability Initiative, its largest initiative in 20 years. • Designed visual elements, components, and content pages across the iShares.com Digital Experience for modern branding and user experience. ### Product Designer @ Wells Fargo Jan 2017 – Jan 2019 | San Francisco Bay Area • Lead visual design efforts for high-profile service features on mobile and browser platforms, targeting user pain points to improve customer satisfaction. • Instrumental in adding new mobile features, improved global navigation, and quality-of-life upgrades to the WF app experience, resulting in a 2-star improvement in App Store ratings. • Created new login experience graphics and animations for the mobile app, in addition to new app icons and other marketing and servicing assets for vast re-branding effort. • Designed and updated visual components within Sketch libraries for visual designers to leverage in new projects, while educating new and existing designers in tools and workflow transition. ### Sr. UX/UI Designer @ Contract Product and Service Design Jan 2014 – Jan 2017 | San Francisco Bay Area • Human-centric creative design and planning for companies and non-profit organizations in the SF Bay Area. • Design of mobile, web, and proprietary applications leveraging established UI and UX best practices. • User research, user flows, wireframes, prototyping, testing, and refinement for products and services. • Use of design for high-level problem-solving -- collaborating with Design, Engineering, Product, and Stakeholders to empathize and advocate for end users/customers. • Clean, contemporary visual design and branding for digital and print mediums. ### Lead UI/UX Designer @ Vergence Labs Jan 2012 – Jan 2013 | Los Angeles, CA • Responsive consumer-facing web design for online store and social media platform. • UX and UI Design for native mobile and web-based applications. • Research and product design for consumer wearable HD video glasses. • Unified aesthetic for physical products and software. • Branding and Visual Design across multiple properties. • Focus on hardware/software user retention and augmented reality applications. ### UI/UX Designer @ Tapjoy Jan 2011 – Jan 2012 | San Francisco, CA • Creation of web and mobile product flows, design, and user interface. • Collaboration with engineers in implementing new designs and concepts. • Redesign of mobile and web user experience and aesthetics for consumer and B2B products. • Conceiving UX solutions and defining product flow. • UI Design for Tapjoy mobile games and products. • Establishing and maintaining the Tapjoy brand. ### UI/UX Designer @ 50 Cubes Jan 2011 – Jan 2011 | San Francisco, CA • Interface design for multiple leading Facebook games on mobile and web platforms. • Design of main game screens and interface elements. • Complete interface re-design for iPad game port. • Creation of vector and raster game graphics. • Promotion of game updates through daily marketing images. ### UI/UX Designer @ Tesla Motors Jan 2010 – Jan 2010 | Palo Alto, CA • Design and production of interface elements for a high-resolution touch screen. • Design of vector-based interface icons with attention to size and scalability. • Creation of color palette and style guide to unify icons and UI elements. • Collaboration with engineers in interface features and aesthetics to provide a safe and enjoyable user experience while driving. ### UI/UX Design Student @ SFSU - Writing Across the Curriculum Jan 2009 – Jan 2009 • Designed and developed the university's largest writing resource, integrated with Drupal. ## Education ### BA in Graphic Design (Interface Design Concentration) San Francisco State University Jan 2007 – Jan 2009 ### BA in Graphic Design Sierra College Jan 2005 – Jan 2007 ## Contact & Social - LinkedIn: https://linkedin.com/in/stephen-zito - Portfolio: https://stzito.github.io - Portfolio: https://stzito.github.io/StephenZito_Resume.pdf --- Source: https://flows.cv/stephenzito JSON Resume: https://flows.cv/stephenzito/resume.json Last updated: 2026-03-25