# Steve Bayes > Angel Investor for Media Creation Location: San Francisco, California, United States Profile: https://flows.cv/stevebayes I retired from Apple Inc in 2018 after 12.5 years in Product Marketing for Professional Applications. Now I am engaged in a range of interesting products being developed for the film and video industry. This includes consulting and investing to use my 30 years of expertise in post-production, product development and tech marketing to enable entrepreneurs to be successful. After graduating from Northwestern U. with a film degree, I did a little bit of everything in video until eventually ending up as an online video editor. I then became the first certified instructor for Avid Technology, helped create curriculum, certified instructors worldwide and wrote The Avid Handbook in 1998 (4 editions). In 1996 I became the Principle Product Designer for the Academy Award winning Avid Media Composer as well as Symphony and DS Nitris products, designing new versions until 2004. I then left the corporate world for a short time to take up consulting, training, and DVD producing. I became Director of Product Marketing for Media 100 and one of the 3 executives in charge of the turnaround and sale. In Jan 2006 I became the Senior Product Manager for Final Cut Pro at Apple Inc. I product managed multiple pro applications as well as the Emmy Award winning ProRes and ProRes RAW, Apple's professional video codecs. During that time the FCP user base increased from 500K to 2mil, growing at twice the rate of the industry and almost 55% of professional new purchases. I spent my last 8 years at Apple product managing FCP X, a revolutionary change for post production - from writing the original product requirements to the stage demos. FCP X developed at a pace never before seen in professional post production with 28 releases in 7 yrs. It continues to expand into new markets for video creators. Photography, B2 level French, co-inventor of 8 US patents. ## Work Experience ### Angel Investor @ Steve Bayes Consulting, LLC Jan 2018 – Present | San Francisco Bay Area I specialize in video post production and marketing for tech companies developing for film and video markets. I have 30 years experience in video product development, developing media education and creating presentations for product launches. Currently I am involved with angel funding for 7 startups. ### Sr. Product Manager @ Apple Inc Jan 2006 – Jan 2018 | Cupertino, CA Worked closely with Apple engineering to produce new versions of Final Cut Pro, Apple's professional video editing software. Specifying product roadmaps, working with partners, creating product material for the channel and Apple direct sales, creating product demonstrations, making public presentations, teaching and creating courseware, providing content and messaging for trade shows and 1:1 customer meetings, supervising go to market strategies and execution, providing expertise and direction for Apple in the pro video space. ### Director of Product Marketing @ Boris FX Jan 2005 – Jan 2005 Helped integrate the acquisition of Media 100 into Boris FX's portfolio of products. Set up marketing road map for future development and sales. ### Director of Product Marketing @ Media 100/Optibase Jan 2004 – Jan 2005 Oversaw the development and marketing of video editing and effects hardware and software for professionals. ### Principle Product Designer @ Avid Technology Jan 1995 – Jan 2003 | Tewksbury, MA Designed releases for the Avid Media Composer, Symphony and DS Nitris. Created training, demos, user groups. Authored the Avid Handbook now in the 4th ed. ### Senior Instructor @ Avid Technology Jan 1993 – Jan 1996 Created and delivered training worldwide for Avid Technology. Helped the training department to start up, trained and certified trainers, helped set up training centers around the world. ### Senior Online Video Editor @ Videocraft Productions Jan 1986 – Jan 1993 | Boston, MA Online editor using CMX, GVG, VideoMedia, Sony, Ampex, Abekas, Chyron, Ikegami. Early adopter of Avid for both offline and online work. Experience with political, educational, documentary, museum, corporate, financial, health care, publishing, VNR, independent features, PSA, advertising and broadcast creative film and video work. ## Education ### BS in Radio, TV, Film Northwestern University ### The Taft School ## Contact & Social - LinkedIn: https://linkedin.com/in/stevebayes --- Source: https://flows.cv/stevebayes JSON Resume: https://flows.cv/stevebayes/resume.json Last updated: 2026-04-13