San Francisco, California
• Architected a rewards system engine that automatically updates customer points based on database stream functions when users perform specific actions.
• Integrated marketing and analytics tools for seamless communication across different platforms like Segment.io, Google Analytics, Facebook Pixel, Iterable, Criteo, AdRoll, Talkable and others.
• Added pay with Paypal and Affirm options to the checkout page, improving customer experience.
• Tackled challenging issues emerging from using multiple tracking tools, for example solving cross subdomain tracking issues between Segment and Google.