Spearheaded AWS Generative UI experiences with outcomes-based design, reducing user clicks by up to 80%, aligning designs with business objectives to optimize user task efficiency.

Streamlined governance and operational efficiency by integrating AWS Organizations into AWS Chatbot, onboarding 185+ new clients like Southwest Airlines, Nintendo, and Disney within 3 months post-launch.

Standardized usability testing practices (SUS/CSAT) across a 16-member design team, improving data-driven decisions, user insights, and design iteration validation within 3 months.

Developed AI/RAG web app experiment demos that transformed knowledge base searches, enhancing team efficiency while keeping current on trends in AI-related UX practices.

Led integration of Amazon CloudWatch Custom Dashboards, enhancing the experience for 1.1M customers, expanding capabilities to iOS and Android platforms and driving adoption by 75% within 7 months.

Enhanced user adoption by 100k through strategic integration of Amazon LightSail with the AWS Console Mobile App, leveraging creative problem-solving to address key customer needs within 4 months.

Collaborated to establish the first native mobile design system for AWS, enhancing component consistency, scalability, and improving developer efficiency within 2 months.

Defined North Star vision for a content review writing platform, streamlining management of 1.5M web pages achieving annual staff time savings of approximately $3M–$12M within one year.

Optimized content workflow tooling from 31 to 9 steps, reducing review cycle time from 40 to 5 hours, enhancing efficiency for 671 users within 9 months.

Led two onsite ideation workshops partnering with 15 stakeholders to address key user challenges, identify opportunities, and shape an ideal authoring experience within 3 months.

Enhanced design system integration with Material UI, achieving 30% increase in component consistency while developing UX artifacts backed by user research that met strategic goals.

Led a cross-functional team integrating ArcGIS map functionality into the flagship Mobile Enterprise Asset Management (EAM) app, improving operational efficiency within 5 months.

Migrated five HR SharePoint websites to SharePoint Online, enhancing collaboration and resource accessibility for over 1,000 employees within 4 months.

Revamped and reined the corporate website before a $10M Series A funding round, boosting brand visibility and attracting investor interest within 6 weeks.

Led UX/UI updates for the flagship SaaS product, and provided strategic creative direction across web platform, digital marketing, animation, and multimedia projects.