Founder of Jetpack, a UX research and design strategy firm in the Bay Area. Large engagements span research, strategy, and design for B2C and B2B companies. Currently focusing on emerging generative AI-powered experiences.
I lead project work, as well as sales, client relationships, and general management of the business. Many projects over the year. Here are a few:
Spearheading research efforts at Microsoft to understand how generative AI impacts all of the stakeholders in the Microsoft ecosystem, as well as researching the specific goals, expectations, and pain points of users of AI-powered experiences including the AI Event Assistant for Microsoft's flagship events.
Defining 15-year product roadmap for an underperforming vehicle category at Fiat-Chrysler In partnership with the Advanced Product Concepts team. Invented entirely new design strategy approach combining global and domestic ethnography, scenario planning, analysis, and concept development to reimagine one of their core product lines. Resulted in redefined vehicles for 2019 and entirely new vehicle in 2020.
Working with Samsung Product Innovation Team to reimagine the TV experience during COVID-19 for an emerging set of needs. Defined core reusable assets of platform, 3-year product roadmap, and business case for investment.
Helping a large foreign telecom provider gain a first-hand understanding of the digital lifestyles of Americans and mapping out a strategy for entering the US market with their existing products.
Partnering with AAA Club Partners to reimagine their membership model and explore alternative economies and value exchanges including crypto assets, bartering, and rewards points.
