# Steve L. > Brand & Visual Designer | Elevating Product Identity Through Engaging Interfaces Location: San Francisco Bay Area, United States Profile: https://flows.cv/stevel I’m a Visual designer passionate about creating visually compelling, cohesive brand experiences across web, mobile, and product platforms. My work focuses on translating brand strategy into clean, impactful visual designs that resonate with users. I’ve led high-profile initiatives, including global website redesigns and product launches, where I defined the visual language, layouts, typography, and color systems that strengthen brand perception. I collaborate closely with product, engineering, and marketing teams to ensure designs are both beautiful and functional, driving engagement and delighting users. I’m passionate about shaping the look and feel of products and designing user experiences and interfaces that leave a lasting impression. ## Work Experience ### UI Designer @ HubSpot Jan 2021 – Present • Led UI design for HubSpot.com’s global redesign and Breeze product launch, creating intuitive, user-centered interfaces that increased engagement. • Developed a scalable design system of reusable components, patterns, and guidelines, streamlining design-to-development handoffs and ensuring brand consistency. • Optimized landing pages for conversions by analyzing user behavior and redesigning layouts, content, and structure. • Designed and refined high-quality UI components meeting accessibility standards and supporting responsive layouts. ### Freelance Designer @ Freelance UI/UX Designer Jan 2017 – Present | San Jose, Ca • Design visually compelling mobile and web solutions that effectively communicate product function and brand identity, including the production of screen layouts, color palettes, typography and UI elements. • Clearly communicate conceptual ideas, detailed design, and design rationale, both verbally and visually. ### UI/UX Designer @ Cisco Jan 2018 – Jan 2021 • Designed 20+ reusable UI components for Cisco SaaS platforms with accessibility, responsiveness, and global usability in mind. • Led weekly Design Lab clinics to maintain consistency and adherence to design standards across teams. • Collaborated with engineers and PMs on complex user problems from sketches to high-fidelity prototypes. • Mentored junior designers and served as a key bridge between design and product teams. ### Manager, Sales Administration @ TeraRecon, Inc. Jan 2015 – Jan 2017 | Foster City, Ca • Managed a high-performing team of Order Management specialists, ensuring timely booking and alignment with company goals. • Partnered with VP of Finance to support bookings projections and company strategy. ### Manager, Order Management Services @ Polycom Jan 2012 – Jan 2015 | San Francisco Bay Area Oversee 24/7 operations by managing daily activities of 7 support staff as well as offshore teams in China. Drive high customer satisfaction rates through team leadership and training initiatives, fostering personal growth to ensure department and company goals are met. Analyze performance metrics to produce quarterly reports for upper management review. Collaborate with Auditors to validate accuracy of orders booked-to-revenue allowing the department to meet quarterly and yearly revenue goals. Drive pre-sales operations by cultivating strong client relations and issuing customized quotes. Direct channel partner sales programs and align activities across entire sales cycle. • Work cross-functionally with Sr. Director of Service Sales and Renewal Sales Manager once a week, Month-End, Quarter End, and Year End to go over daily forecasts, KPIs, goals, and expectations • Increase team productivity by coaching and mentoring staff to foster company and personal growth • Oversee a book of business consisting mainly of corporate customers ### Supervisor, Order Management Services @ Polycom Jan 2010 – Jan 2012 | San Francisco Bay Area Created optimized work flow processes to effectively communicate current business practices. Directed Account Managers and pre-sales activities to secure high dollar deals among customers and channel partners. Conceptualized and implemented strategic process improvements to exceed department and company goals. Conduct research across all options to develop the best alternative solutions with an expertise in gathering and analyzing information from multiple sources to identify operational/functional issues quickly. ### Lead, Order Management Services @ Polycom Jan 2008 – Jan 2010 | San Francisco Bay Area Organized OM Service Team workload and executed business plans based on current performance metrics. Worked closely wtih Program Management Team on the EDI intregration project. Resolved Siebel data mapping issues through partnership with IT Team. Train Service Reps to process different types of service maintenance orders. ### Representative, Order Management Services @ Polycom Jan 2006 – Jan 2008 Responsible for processing service maintenance orders in the ERP system at high volume. Communicate with internal departments – Credit, Sales, Service Contracts and support the complete order process and fulfillment. Undertake process work and assignments as requested and cleaning service orders. ## Education ### UX Academy Designlab ### Enrichment Student San José State University ### Bachelor of Fine Arts (BFA) in Visual Effects Academy of Art University ## Contact & Social - LinkedIn: https://linkedin.com/in/stevetle - Portfolio: https://www.stevetle.com --- Source: https://flows.cv/stevel JSON Resume: https://flows.cv/stevel/resume.json Last updated: 2026-04-13