Defines and owns the UX vision for an agentic, end-to-end marketing platform supporting the client’s US Marketing organization, aligning product strategy, customer needs, and business goals to accelerate design, development, and delivery while ensuring a cohesive, scalable, and intuitive experience across a unified platform of multiple AI agents, tools, and end-to-end workflows.

Establishes and operationalizes UX standards, patterns, and governance, including design system guidelines, interaction patterns, accessibility and usability benchmarks, and review cadences, to enable rapid iteration while maintaining quality, consistency, and brand alignment across teams and product surfaces.

Leads, mentors, and grows a multi-disciplinary UX team spanning multiple product agents and platform areas by setting clear expectations and performance standards, defining career ladders and development plans for senior and mid-level designers, and building a culture of collaboration, experimentation, and continuous improvement that balances delivery speed with strong design craft, systems thinking, and measurable outcomes.

Champions AI-enabled design and delivery by integrating AI into the design and development lifecycle to streamline Figma workflows, research synthesis, ideation, prototyping, documentation, and developer handoff, partnering closely with Product and Engineering to implement AI-assisted design systems, component generation, and developer tooling, and pragmatically evaluating emerging AI capabilities to improve team efficiency, increase delivery velocity, and enhance user outcomes.

Served as a Principal Product Designer, leading complex product initiatives through advanced Figma prototyping and the Product Model framework. Built high-fidelity prototypes to align teams, validate concepts, and drive scalable, accessible design systems.

Improved global site search engagement by 24 percent and navigation engagement by 65 percent.

Created a global ADA component library, reducing design defects by 30 percent.

I focus on uncovering user needs, mapping them to desired behaviors, and shaping product experiences that meet real goals. I design flows, wireframes, and prototypes across web, mobile, and in-app surfaces, defining interactions that feel intuitive and intentional. Through close collaboration with product, engineering, and design partners, I help teams deliver cohesive, high-quality experiences that improve usability and strengthen engagement.

Collaborated with the UX team to design and launch the Vision Essentials site, providing detailed UX analysis to guide structure, navigation, and user flows.

Conducted UAT testing and created a comprehensive QA checklist used by product, engineering, and design to ensure consistent experience quality.

Supported ongoing governance and design system alignment, helping maintain accessibility, consistency, and performance across the Vision Essentials experience.

At Colibri Group, I led the redesign of the payment experience, enhancing

usability and customer satisfaction. I initiated and developed their design

system and provided innovative designs for multiple company initiatives,

ensuring cohesive and user-centered solutions across all projects.

Managed projects from conception to completion, closely collaborating

with stakeholders and IT teams to ensure successful outcomes.

Led innovation by spearheading design sprints and conducting competitive

analysis, driving product improvements.

I ensure that every product and platform experience aligns with customer needs, behaviors, and expectations while providing UX leadership throughout the full product development lifecycle. My focus is on creating clarity, improving usability, and partnering across disciplines to deliver consistent, customer-centered outcomes that elevate both the product and the organization.

Partner with Product, Engineering, and stakeholders to align goals, define requirements, and deliver effective, research-driven solutions.

Create UX deliverables including flows, IA, annotated wireframes, and prototypes, informed by personas, journey maps, and a mobile-first approach.

Maintain and evolve brand design systems, ensuring consistency while refining best practices across platforms and product experiences.