# Steven Bishop

> Sr. Director of UX, Agentic Design, PayPal

Location: Mountain View, California, United States
Profile: https://flows.cv/stevenbishop

I help businesses innovate by applying a human-centered, design thinking approach to problem solving. I currently lead User Experience (UX) for Alexa Auto at Amazon.

Prior to Amazon, I designed and built connected car services at Automatic Labs (sold to Sirius XM) and my own company, helping insurance partners unlock new opportunities in fleet management and driver safety. I was also a Design Director at IDEO where I developed portfolios of work in the transportation and built environment spaces, creating new-to-the-world products, services, and design capabilities.

I've partnered and worked with organizations across the spectrum, including government agencies, energy utilities, the US Navy, Fortune 100 companies, academic institutions, and non-profits. My portfolio includes award-winning UX designs for information display, workplace furniture and medical injection devices -- all for which I hold patents.

After earning a graduate degree in product design from Stanford, I returned there to teach foundational product design courses to undergrads. I also launched a graduate course on Design for Sustainability and periodically taught at the Hasso Plattner Institute of Design (the d.school).

## Work Experience
### Sr. Director of UX, AI Personalization @ PayPal
Jan 2025 – Present | San Jose, CA
- Build team and processes to scale agentic design across PayPal properties
- Foster partnerships with AI platforms integrating PayPal commerce agents
- Establish point of view and design system for AI-assisted payment experiences

### Head of UX, Personalization, Shopping Design @ Amazon
Jan 2023 – Jan 2024 | Mountain View, California, United States
- Led team responsible for creating custom experiences for every customer
- Integrated AI and ML into designs

### Head of UX for Homepage, Shopping Design @ Amazon
Jan 2022 – Jan 2023 | Mountain View, California, United States
- Led team to evolve front door of the world's biggest commerce site 
- Built supporting UX capabilities in mature, centralized design org
- Scaled design system to enable self-service model for partners across Amazon

### Head of UX, Alexa Auto @ Amazon
Jan 2018 – Jan 2022 | Santa Clara, Ca
- Built design team from 2-20, adding research, prototyping, and design ops capabilities 
- Created structure to support iterative workflow and prioritization
- Work with broader team to create north star vision for Alexa in vehicles

### Co-founder @ Posit Design
Jan 2016 – Jan 2018 | Mountain View, CA
Posit brought together key partners and technologies in the automotive space to create human-centered, data-driven transportation experiences. I led design and app development, and helped build relationships with Fortune 100 companies to integrate our products for safe driving and small fleets.

### Head of Product Design @ Automatic Labs, LLC
Jan 2014 – Jan 2016 | San Francisco
- Creator and PM for License+, a new driver app built on the Automatic platform
- Worked with partners to plan, design and implement platform apps and integrations
- Engaged with industry to develop new connected car opportunities
- Collaborated with a cross functional team of designers, developers, marketers, and engineers in an agile development environment

### Director of Design @ IDEO
Jan 2011 – Jan 2014 | Palo Alto, CA
• Built portfolios of client work for automotive and built environment
• Mentored designers through career navigation and sat on compensation committee
• Published work and built thought leadership to attract clients and designers
• Helped establish new practice for automotive work

### Portfolio Lead, Sustainability @ IDEO
Jan 2007 – Jan 2011 | Palo Alto, California, United States
- Establish portfolio of sustainability work: Ford, Burt's Bees, USGBC, GSA, and others
- With leadership and practice leads, created offers leveraging design thinking for environmental impact
- Improved sustainability of internal operations - e.g. IDEO was first company in Palo Alto to purchase 100% green energy

### Sr. Design Lead @ IDEO
Jan 2004 – Jan 2007 | Palo Alto, CA
• Led teams of 3-6 designers in fast paced, high-profile client engagements
• Presented insights, business opportunities and functional prototypes to C-level execs
• Scoped work for emerging and complex programs
• Onboarded new designers in real-time project work

### Founder, User Experience @ Terrascope
Jan 1999 – Jan 2002 | San Francisco
- Founded boutique web design and development firm with three partners
- Built design capabilities such as Information Architecture, UX and Visual Design
- Grew business to include data-warehousing and mining (big data) applications
- Clients included USBank, Network Associates, Blue Nile, Sun Microsystems, Autodesk

### Producer @ Travelocity
Jan 1997 – Jan 1999
- Web design and development for worldwide, time-sensitive travel content
- Content acquisition and editing for published articles
- Host real-time chat and interactive events


## Education
### Adjunct Professor in ME101 & Design Thinking for Sustainability
Stanford University
Jan 2004 – Jan 2019

### B.S. in Communications - Film & Media
The University of Texas at Austin

### MFA in Product Design
Stanford University


## Contact & Social
- LinkedIn: https://www.linkedin.com/in/sbishop
- Website: http://stevenbishop.com

---
Source: https://flows.cv/stevenbishop
JSON Resume: https://flows.cv/stevenbishop/resume.json
Last updated: 2026-04-07