» As manager: serve a team of 6 designers across 4 portfolio pillars in Sales Intel.

» As design lead: partner with Product, Engineering , and the larger team to drive headroom growth and sustained adoption for our suite of Intelligence products.

» Lead by example in adoption state of the arts AI tools such as Stitch and Firebase Studio; and actively incorporate AI strategy (e.g. agentic AI) into product and to help grow product adoption (via multi-modal training).

» Outside of my desk job, I am generous with my time to mentor university students and Google employees, and facilitate team networking and bonding opportunities to connect people.

» Delivered v2 of revenue alert that helped sellers defend / grow revenue

» Initiated, owned, and delivered a cross-platform Figma design system to unify our design language; partnered w/ engineering to implement components, templates, and tests for the system

» This is my UX side-gig.

» I run a UX Design Bootcamp to teach aspiring UXers, share my industry experience, and coach those who could use my help. Also responsible for content design, digital marketing, and business development + growth.

» I currently run this class in the SF bay area, but have most recently taken it to Toronto, Hong Kong and Japan. I look forward to running this bootcamp in other countries in the near future.

» Find my latest web classes on:

https://www.eventbrite.com/o/steven-ma-principal-head-ux-designer-pure-amazon-ibm-17700432737

Head UX (manager / designer) for our product portfolio that includes an enterprise SaaS cloud application (Pure1), a mobile app, 2 web apps, and emerging products. I am a hybrid individual contributor with a growth mindset who does hands-on research & design work, is in charge of the team's roadmap, and interlocks across orgs to get things done

» Led design team in the delivery of service marketplace to accelerate Pure “-as-a-Service”s adoption; nominated design for the global A'Design Competition and took home the silver award (Top 3-5 %)

» Delivered design for Pure1 Upgrade Scheduler that reduced avg. upgrade time for customers by over 400%

» Integrated A.I.-driven recommendations on VM Analytics to make anomaly detections effortless

» Drove Figma adoption at Pure, leading to increases in cross-BU collaboration, and at a lower TCO

» Managed team plans and prioritization, and balanced resources across multiple business units (BUs)

» Recruited + hired top talent to grow the UX teams across US and Prague. Mentored and coached junior- and senior-level technical staff members

» Installed and continually refined a lean UX process, and integrated this into our development process

» Owned and set UX objectives, both short- and long-term, for the design team. Allocate resources across projects spanning multiple product teams.

» Shipped multiple features across Pure’s SaaS, web, and mobile app - spanning R&D works across A.I., data visualization, performance analytics, and enterprise reporting (drove usage up 6x)

» Conducted lean researches and use findings to inform the wireframing process, helping team converge and crystalize business and functional requirements.