# Steven Ma > Staff UX Lead | Google Location: Mountain View, California, United States Profile: https://flows.cv/stevenma » At Google, I lead a team of 6 designers to deliver ML-driven insights and forecast applications. I am currently leading our team in AI tool adoption to streamline both design (Stitch, Firebase Studio) and research (NotebookLM), while thoughtfully incorporate Gen AI to transform products and their activation (multi-modal training). » At my previous role at Pure, I ran a design team responsible for our portfolio of products + services that includes an enterprise SaaS cloud application, a mobile app, 2 web apps, and a suite of emerging products. » Things I do well: anticipating issues and opportunities; aligning team resources with business priorities; cultivating long-term relationships through trust-building; a growth mindset that strives to overachieve; making sound decisions; and leading by examples. I get things done — and typically done well. » Love IPAs, Scotch, and red wine w/ beautiful labels » Portfolio + resume: http://www.stevenmadesigns.com » Writings: https://medium.com/@stevenmawrites ## Work Experience ### Staff UX Lead | Manager @ Google Jan 2022 – Present | Mountain View, California, United States » As manager: serve a team of 6 designers across 4 portfolio pillars in Sales Intel. » As design lead: partner with Product, Engineering , and the larger team to drive headroom growth and sustained adoption for our suite of Intelligence products. » Lead by example in adoption state of the arts AI tools such as Stitch and Firebase Studio; and actively incorporate AI strategy (e.g. agentic AI) into product and to help grow product adoption (via multi-modal training). » Outside of my desk job, I am generous with my time to mentor university students and Google employees, and facilitate team networking and bonding opportunities to connect people. ### Staff UX Designer @ Google Jan 2021 – Jan 2022 | Mountain View, California, United States » Delivered v2 of revenue alert that helped sellers defend / grow revenue » Initiated, owned, and delivered a cross-platform Figma design system to unify our design language; partnered w/ engineering to implement components, templates, and tests for the system ### UX Consultant | Instructor | Coach @ Steven Ma Designs Jan 2017 – Present | San Francisco Bay Area » This is my UX side-gig. » I run a UX Design Bootcamp to teach aspiring UXers, share my industry experience, and coach those who could use my help. Also responsible for content design, digital marketing, and business development + growth. » I currently run this class in the SF bay area, but have most recently taken it to Toronto, Hong Kong and Japan. I look forward to running this bootcamp in other countries in the near future. » Find my latest web classes on: https://www.eventbrite.com/o/steven-ma-principal-head-ux-designer-pure-amazon-ibm-17700432737 ### Head of Product UX | Principal @ Pure Storage Jan 2020 – Jan 2021 | Mountain View, California, United States Head UX (manager / designer) for our product portfolio that includes an enterprise SaaS cloud application (Pure1), a mobile app, 2 web apps, and emerging products. I am a hybrid individual contributor with a growth mindset who does hands-on research & design work, is in charge of the team's roadmap, and interlocks across orgs to get things done » Led design team in the delivery of service marketplace to accelerate Pure “-as-a-Service”s adoption; nominated design for the global A'Design Competition and took home the silver award (Top 3-5 %) » Delivered design for Pure1 Upgrade Scheduler that reduced avg. upgrade time for customers by over 400% » Integrated A.I.-driven recommendations on VM Analytics to make anomaly detections effortless » Drove Figma adoption at Pure, leading to increases in cross-BU collaboration, and at a lower TCO » Managed team plans and prioritization, and balanced resources across multiple business units (BUs) » Recruited + hired top talent to grow the UX teams across US and Prague. Mentored and coached junior- and senior-level technical staff members ### Head of Product UX @ Pure Storage Jan 2016 – Jan 2020 | Mountain View » Installed and continually refined a lean UX process, and integrated this into our development process » Owned and set UX objectives, both short- and long-term, for the design team. Allocate resources across projects spanning multiple product teams. » Shipped multiple features across Pure’s SaaS, web, and mobile app - spanning R&D works across A.I., data visualization, performance analytics, and enterprise reporting (drove usage up 6x) » Conducted lean researches and use findings to inform the wireframing process, helping team converge and crystalize business and functional requirements. ### UX Design Immersive Course Instructor @ General Assembly (APAC) Jan 2015 – Jan 2016 | Hong Kong » Helped groom the next generation of UX designers at General Assembly in Hong Kong and Sydney, Australia; and loved every minute of it! As the instructor of the 3 month UXDI course (course info: http://ga.co/1avo1r8), I was responsible for adapting the curriculum for the local market, coaching students in building their soft skills, resolving conflicts, and mentoring students to help them grow both as a professional - but more importantly as a person. I was constantly raising the bar for our program to deliver higher quality training. Our class even went to AngelHack Hong Kong 2016 (http://bit.ly/24JE6PZ) and took home 4 awards ! ### Sr. Product Designer @ Amazon Web Services Jan 2012 – Jan 2015 | Greater Seattle Area As the Sr. UX designer @ Amazon's crowdsourcing marketplace, I helped evolve our marketplace through UX design, customer experience-driven initiatives, and tight partnership with product development to achieve our business objectives. » Responsible for all thing screen-design related, including the requester site, the worker site, and marketing pages. » Ran a lean UX model - producing design wireframes and mock ups, and doing everything that was needed to make things happen. This included conducting the necessary product research, user research, data-mining, design, and user testing. » Defined product requirements, groomed feature backlog and prioritized them for dev. scrums. » Guided enterprise customers with their adoption of Mechanical Turk by helping them with task design to achieve optimal balance of quality, throughput, and cost. ### User Experience (UX) lead, Rational Enterprise Tools @ IBM Jan 2007 – Jan 2012 | Silicon Valley Lab Led the Enterprise Modernization organization in the following activities: » User experience design – responsible for interaction behavior, user interface, and experience for the desktop product Rational Developer for System z, the web-based/Jazz-based Rational Team Concert Enterprise Edition, and the web-based Application Management Portfolio offering. » Managed & ran client-centric Design Partner Program » Executed the multimedia demo strategy to simplify out-of-box learning curve for consumers » Fostered growth of online community to help build customer loyalty and grow user-to-user interactions » Oversaw planning and execution of accessibility acceptance testing to ensure accessibility requirements satisfied. » Part of the offering team leadership to oversee portfolio readiness to go-to-market. ### Advisory Usability Engineer, WebSphere Portal @ IBM Jan 2004 – Jan 2007 » Led development team in portlet design and general usability for WebSphere Portal for Developer Community – a customizable collaborative Web portal catered to the needs of development organizations. Responsibilities included defining UX strategy, design of user interface for 20+ portlets and their layout; conducted usability testing, surveys, and focus group meetings to gain insight on product usages and user preferences. » Outside the scope of product, led the Outside-In Design study group to investigate development process enhancement for achieving higher consumability, and served as project lead in the Technical Vitality Council study to improve simplicity of the SDO/SCA programming model. ### Usability Engineer, Application & Integration Middleware @ IBM Jan 1999 – Jan 2004 » Conducted usability testing for Developer Domain website's catalog page, proposed fixes for identified issues and prioritized usability enhancements. » Designed user interface to support intuitive user interaction for Visualage COBOL; also worked with Information developers to improve documentation quality, and collaborated with the Installation team to improve ease of installation/configuration of mainframe tools. ### Sales Associate @ The Mas Publications Ltd Jan 1997 – Jan 1997 | Hong Kong Worked as a sales associate at the greatest book store in the history of Hong Kong » I once chased down a customer two blocks from the store after finding the book he was looking for minutes before he left the store. Customer-obsession's in the DNA. ## Education ### Master of Applied Science in Human Computer Interaction University of Toronto ### B.A.Sc in Mechanical and Industrial Engineering University of Toronto ## Contact & Social - LinkedIn: https://linkedin.com/in/masteven - Portfolio: https://bit.ly/2tXHjnM - Portfolio: https://medium.com/stevenmadesigns - Portfolio: https://stevenmadesigns.com --- Source: https://flows.cv/stevenma JSON Resume: https://flows.cv/stevenma/resume.json Last updated: 2026-04-13