• Design Lead for Control Tower, a dashboard to manage digital finances. Key features were: Turn Card On/Off, Recurring Payments, Connected Apps, and Digital Wallets. Responsibilities included: information architecture, interaction and visual design, creating new components and UI patterns, and creating and maintaining developer specifications, and providing direction to visual and content designers.

• Design Lead of Account Details Credit Card, for launch of WF mobile native app. Responsibilities included interaction and visual design, and creating a dynamic-content card mobile component.

• Design Lead for ANG Email & Mobile Alerts, a system delivering 1B monthly servicing alerts. Responsibilities included: creating and maintaining a Figma Standard Template file which defined sub-brands, messaging categories, color theory, email components, designer best practices, and developer specifications; creating multiple new CMS components; creating and maintaining an illustration repository; documentation of upstream data flows and designer workflows; and creating and maintaining app UIs.

• Technical Design Lead for Security Center, a tool to help protect accounts. Responsibilities included: creating a highly complex Figma prototype; identifying technical complexities; creating developer specifications; and collaborating with product managers, Accessibility, and developers.

• Senior Product Designer support for Stop Payment UIs. Responsibilities included: creating and maintaining multiple UIs and creating developer specifications.

• All projects involved deep collaboration with product and project managers, LOB, LRCC, Accessibility, and developers.

• Design Systems Sage, identified as a SME of design systems and patterns, provided guidance to the Design Systems team on Figma component construction, variable delineation, and prototype interactions.

• Design Mentor, providing guidance on design thinking and practice, professional growth, and emotional intelligence.

Recent Overview: February 2013 – 2017

• Clients include early-stage start-ups: Cashflower, PledgeRunner; independent clients include: Nijssen Electric/EVCHARGE4U, Clove & Hoof, Salon Rouge, Motorslug, Kurt Ribak Trio

Longer Overview

• Clients include Discreet/Autodesk, Oracle, Bio-Rad, Leapfrog, Lawrence Berkeley National Laboratories, Sonic Solutions, Vindicia, Kony Solutions, xAD, iSkoot, AlarmPoint Systems, PanTerra Networks, Niyssen Electric, Focus 4 Promotions, Rodia Records, and others; creative clients include Young & Rubicam, Tuft+Co, and Mueller Design.

• Projects include: comprehensive brand and identity systems, integrated in-bound and out-bound marketing, web site design and online media, UX, UI, and visual design for applications on web, mobile, and tablet, packaging design, tradeshow and event systems, corporate and institutional print communications, and email campaigns.

• Principal Design Lead for the complete transformational redesign of the company's primary website property Keen.com, including information architecture, interaction design, visual design, and user research.

• Comprehensive conversion to responsive web design patterns for desktop, tablet, and phone optimization.

• Streamlined and modernized Keen website brand system through a reduced yet enriched contemporary color palette, current web fonts, emotive imagery, and updated icon designs.

• Architected extensive customizations to Bootstrap theme, including additional media queries and modified components and grid structure.

• Created atomic design based style guidelines including highly flexible modular grid systems, scaling typographic systems across size, weight, and color, and a comprehensive set of components across atom, molecule, and organism levels.

• Defined user research processes, objectives and strategies, and conducted user testing through surveys, UserTesting.com, and informal interviews.

• Provided creative, UX, and HTML/CSS guidance and mentoring to two Senior Designers.

• Designed landing pages for marketing campaigns and initiatives.

• Collaborated with cross-functional teams including product management, engineering, marketing, business strategy, marketplace quality and risk management, and customer service.

• Received training from Silicon Valley Product Group on lean product management and UX methodologies.

Cashflower is a tiny early-stage fintech start-up dedicated to help small businesses and start-ups to manage and predict their cash flow, simply and intuitively.

• Principal UX Director/Designer: I created wireframes, high-fidelity mock-ups, and prototypes to transform technical builds into delightful and highly functional interfaces.

• Brand Creative Director: I was a principal contributor to brand strategy, including the Cashflower logo and other brand assets, along with social media imagery, website visual design systems, investor presentation graphics, and other related brand assets.

• Lead Front-End Developer: I was responsible for a significant amount of HTML/CSS coding for front-end level UI/UX development.

• Deep experience working with Bootstrap, Ruby on Rails APIs to create custom interface designs.

• Deep experience with responsive web design across phone, tablet, and desktop formats.

• Conducted user research including interviews and user surveys.

• Provided marketing communications copywriting and editing services.

• Provided user acquisition and growth strategies, and designed acquisition-oriented landing pages.

• Created ad campaigns, landing pages, brands and identity systems, product naming, animated and static banner ads, and social media page designs.