# Steven Soshea > UX & Creative Design Leader Location: San Francisco Bay Area, United States Profile: https://flows.cv/stevensoshea Leveraging design thinking, business strategy, and agile development, I help start-ups and global corporations to innovate and evolve through immersive product user experiences, compelling brand identities, and high-conversion marketing campaigns. I am a low maintenance, high performance manager/designer who focuses on problem solving, rather than ego gratification. I believe in the power of collaboration and ideation to create opportunities for transformation and growth. I mentor and manage my team in a progressive manner, finding deep satisfaction in their successes. And as all living systems must adapt to survive, I fundamentally believe in energetic curiosity and life-long learning, and the importance of both craft and theory in design practice. CAPABILITIES: Mobile & Web UX Design, UI Design, Information Architecture, Interaction Design, Visual Design, Responsive Web Design, User Research, A/B & Multi-Variant User Testing, Rapid Prototyping & Ideation, Wireframes, Iconography, User Flows, Personas, Use-case Scenarios, Mind Mapping, Style Guidelines, Content Development, Display Ads, HTML Email Brand & Print Business Analysis & Strategy, Logo/Icon Design, Comprehensive Identity Systems, Style Guidelines, Out-Bound & In-Bound Integrated Marketing Campaigns, Brochures, Catalogs, Annual Reports, Packaging Systems, Tradeshow & Event Systems, Environmental Graphics, Magazine & Editorial Design, Direct Mail TECHNICAL SKILLS: Basic AI Prompt Engineering, Programming XHTML & CSS, Basic HTML5 & CSS3, Bootstrap, Basic WordPress & JQuery, Intermediate ActionScript (2) Software & Online Apps Dreamweaver, Photoshop, Illustrator, InDesign, Sketch, UXPin, Axure, InVision, Chrome and Safari Developer Tools, Hype, Flash, Slack, Jira, WIKI, Trello, PowerPoint, Excel, Word, Google Drive, Hangouts, Doc, Sheets, Forms, SurveyMonkey, Crazy Egg, Frontify, Webflow. ## Work Experience ### Senior Product Designer @ Wells Fargo Jan 2017 – Present | Oakland • Design Lead for Control Tower, a dashboard to manage digital finances. Key features were: Turn Card On/Off, Recurring Payments, Connected Apps, and Digital Wallets. Responsibilities included: information architecture, interaction and visual design, creating new components and UI patterns, and creating and maintaining developer specifications, and providing direction to visual and content designers. • Design Lead of Account Details Credit Card, for launch of WF mobile native app. Responsibilities included interaction and visual design, and creating a dynamic-content card mobile component. • Design Lead for ANG Email & Mobile Alerts, a system delivering 1B monthly servicing alerts. Responsibilities included: creating and maintaining a Figma Standard Template file which defined sub-brands, messaging categories, color theory, email components, designer best practices, and developer specifications; creating multiple new CMS components; creating and maintaining an illustration repository; documentation of upstream data flows and designer workflows; and creating and maintaining app UIs. • Technical Design Lead for Security Center, a tool to help protect accounts. Responsibilities included: creating a highly complex Figma prototype; identifying technical complexities; creating developer specifications; and collaborating with product managers, Accessibility, and developers. • Senior Product Designer support for Stop Payment UIs. Responsibilities included: creating and maintaining multiple UIs and creating developer specifications. • All projects involved deep collaboration with product and project managers, LOB, LRCC, Accessibility, and developers. • Design Systems Sage, identified as a SME of design systems and patterns, provided guidance to the Design Systems team on Figma component construction, variable delineation, and prototype interactions. • Design Mentor, providing guidance on design thinking and practice, professional growth, and emotional intelligence. ### Owner/Creative Director @ Steven Soshea Design Jan 2001 – Present | Oakland, El Sobrante, & On-site Locations Recent Overview: February 2013 – 2017 • Clients include early-stage start-ups: Cashflower, PledgeRunner; independent clients include: Nijssen Electric/EVCHARGE4U, Clove & Hoof, Salon Rouge, Motorslug, Kurt Ribak Trio Longer Overview • Clients include Discreet/Autodesk, Oracle, Bio-Rad, Leapfrog, Lawrence Berkeley National Laboratories, Sonic Solutions, Vindicia, Kony Solutions, xAD, iSkoot, AlarmPoint Systems, PanTerra Networks, Niyssen Electric, Focus 4 Promotions, Rodia Records, and others; creative clients include Young & Rubicam, Tuft+Co, and Mueller Design. • Projects include: comprehensive brand and identity systems, integrated in-bound and out-bound marketing, web site design and online media, UX, UI, and visual design for applications on web, mobile, and tablet, packaging design, tradeshow and event systems, corporate and institutional print communications, and email campaigns. ### Lead UI/UX Designer @ Ingenio Jan 2015 – Jan 2016 | San Francisco • Principal Design Lead for the complete transformational redesign of the company's primary website property Keen.com, including information architecture, interaction design, visual design, and user research. • Comprehensive conversion to responsive web design patterns for desktop, tablet, and phone optimization. • Streamlined and modernized Keen website brand system through a reduced yet enriched contemporary color palette, current web fonts, emotive imagery, and updated icon designs. • Architected extensive customizations to Bootstrap theme, including additional media queries and modified components and grid structure. • Created atomic design based style guidelines including highly flexible modular grid systems, scaling typographic systems across size, weight, and color, and a comprehensive set of components across atom, molecule, and organism levels. • Defined user research processes, objectives and strategies, and conducted user testing through surveys, UserTesting.com, and informal interviews. • Provided creative, UX, and HTML/CSS guidance and mentoring to two Senior Designers. • Designed landing pages for marketing campaigns and initiatives. • Collaborated with cross-functional teams including product management, engineering, marketing, business strategy, marketplace quality and risk management, and customer service. • Received training from Silicon Valley Product Group on lean product management and UX methodologies. ### Senior Creative Director, Advisor @ Cashflower (formerly Agile Credit) Jan 2014 – Jan 2014 | San Francisco / Remote Cashflower is a tiny early-stage fintech start-up dedicated to help small businesses and start-ups to manage and predict their cash flow, simply and intuitively. • Principal UX Director/Designer: I created wireframes, high-fidelity mock-ups, and prototypes to transform technical builds into delightful and highly functional interfaces. • Brand Creative Director: I was a principal contributor to brand strategy, including the Cashflower logo and other brand assets, along with social media imagery, website visual design systems, investor presentation graphics, and other related brand assets. • Lead Front-End Developer: I was responsible for a significant amount of HTML/CSS coding for front-end level UI/UX development. • Deep experience working with Bootstrap, Ruby on Rails APIs to create custom interface designs. • Deep experience with responsive web design across phone, tablet, and desktop formats. • Conducted user research including interviews and user surveys. • Provided marketing communications copywriting and editing services. • Provided user acquisition and growth strategies, and designed acquisition-oriented landing pages. ### Freelance Creative Direction & Hands-on Design @ Ootem Advertising Jan 2013 – Jan 2013 | San Francisco • Created ad campaigns, landing pages, brands and identity systems, product naming, animated and static banner ads, and social media page designs. ### Manager (Design Lead) of Digital Design @ Franklin Templeton Investments Jan 2011 – Jan 2013 | San Mateo, CA • Team management, design lead, and project management responsibilities for the visual and interaction design of all digital design initiatives, including 50+ global websites, numerous landing pages, and mobile/iPad applications • Deep involvement with Teamsite/Livesite component-based CMS system, adding new capabilities and improving productivity and extensibility within standard templates. • Supervised and inspired a globally-dispersed team of 4 to 6 designers, reviewed and critiqued design work, provided mentoring and professional growth, one-on-ones, weekly team meetings, annual performance reviews, and team realignment, hiring, and on-boarding • Overhauled and clarified team workload and resources, optimized team efficiency and productivity • Collaborated with business and web analysts, UX architects, project managers, developers, writers, creative services and advertising managers, web group managers, and senior executives • Successfully arbitrated conflict resolution for complex inter-departmental issues • Created a comprehensive job and team tracking system across multiple roles • Created design processes and procedures such as service level agreements, review procedures, project digital asset spreadsheets, project and production workflows, and team allocation spreadsheets • Developed framework for web, tablet, and mobile phone style guidelines. ### UX, Creative Director (contract) @ Scientific Learning Jan 2011 – Jan 2011 | Oakland, CA • Motivated and mentored an interaction designer and visual designer on a variety of complex UX projects • Created user flows, wireframes, and visual designs for web applications • Deep experience with agile and scrum processes; training in Version One agile management software • Provided creative guidance on microsite design, and created multiple sub-brands and extensions • Collaborated with product managers, scrum project managers, developers, writers, illustrators, and group managers, and senior executives. ### Principal UI Designer @ Good Technology Jan 2010 – Jan 2010 | Redwood Shores, CA • Lead designer for a comprehensive visual design UI system for an iPhone and Android cross-platform mobile application for secure corporate email, calendar, and contacts • Provided enhancements to information architecture and design patterns • Collaborated with visual and interaction designers, project managers, developers, scrum master, UX management, and senior executives • Significant experience with agile development procedures. ### Creative Director @ Openwave Systems Jan 2005 – Jan 2007 | Redwood Shores, CA • Designed corporate brand, identity system, and comprehensive style guidelines for print and web media including logo, colors, fonts, imagery and photography, and layout examples • Created sales and marketing campaigns, email campaigns, direct mail, tradeshow booth branding and support collateral, web visual design assets and complex info graphics, Flash banners and animations, online advertising, mobile UI visual design, and branded shwag • Creative services project management and vendor management • Collaborated with product managers, marketing managers, web developers, writers, group managers and senior executives. ### Senior Graphic Designer / Project Art Director @ Macromedia Jan 1995 – Jan 2001 | San Francisco, CA • Lead designer for a multitude and wide variety of print, web, and application UI elements, touching upon nearly all aspects of the entire corporate brand • Art directed designers, production staff, and international creative teams • Created extensive corporate brand guidelines • Established design library for team professional growth • Mentored and coached print and multimedia designers • Speaker at corporate user conference ### Senior Graphic Designer @ Berkeley Systems, Inc. Jan 1991 – Jan 1994 | Berkeley, CA Lead designer for a multitude of packaging systems, software manuals, advertisements, brochures, catalogs, data sheets, posters, disk labels, etc.; art directed photography, managed model and photographer search; developed departmental pre-press production guidelines; created screen saver artwork and sounds; mentored designers in software and pre-press issues. ### Creative Director/Principal @ Steven Soshea Design Jan 1986 – Jan 1991 Designed identity systems, brochures, packaging, posters, newsletters, direct mail, etc. Clients included Reebok Sports Apparel, Brøderbund Software, San Francisco Convention & Visitors Bureau, and others. ## Education ### BFA in Interdisciplinary Design California College of the Arts Jan 1980 – Jan 1983 ### Art in Architecture, Chemistry, Economics University of California, Berkeley Jan 1978 – Jan 1980 ## Contact & Social - LinkedIn: https://www.linkedin.com/in/stevensoshea - Website: http://www.soshea.com --- Source: https://flows.cv/stevensoshea JSON Resume: https://flows.cv/stevensoshea/resume.json Last updated: 2026-04-07