# Steven Tran > Senior Product Designer Location: San Francisco, California, United States Profile: https://flows.cv/steventran3 Product Designer with 11 years of shipping healthcare, fintech, telecom, and enterprise experiences. I focus on turning ambiguous problems into clear workflows and high-quality UI—grounded in research, rapid prototyping, and strong cross-functional collaboration. I started in marketing, so I naturally connect user needs to business outcomes, positioning, and storytelling. Focus areas: User research, prototyping, usability testing, heuristic evaluation, competitive analysis, market/customer insights. ## Work Experience ### Senior Product Designer @ Freelance Jan 2015 – Present | San Francisco Bay Area Worked on various design challenges based on client needs. ### Senior Product Designer @ T-Mobile Jan 2021 – Jan 2026 | San Francisco Bay Area • Developing full-stack UX products for a large U.S. telecom company.
 • Delivered 118+ projects across 8 product flows in responsive web in a scrum-agile cycle.
 • Redesigned flows for business e-commerce, account management, registration, trade-in, Salesforce, API Marketplace, ServiceNow, and credit check. ### Senior Product Designer @ SPODIO Jan 2021 – Jan 2021 | San Francisco Bay Area ### Senior Product Designer @ Western Union Jan 2018 – Jan 2019 | San Francisco Bay Area Built products for an international, money transfer corporation that has a global presence in +200 countries and supports +40 languages. • Worked on 72 projects across 8 separate product flows in both responsive web & mobile app. • Conducted end-to-end product design from requirements building, market+user research, ideation, sketching, mockup creation, prototyping & usability testing, research analysis, and presenting both research & final designs to weekly product meetings to ship product on a weekly scrum cycle. • Product flows include location mapping, on-boarding registration, loyalty program, system emails, tracking money status, send money flow, status changes post-confirmation (digital self-service), user dashboard, and notifications. ### UX/UI Designer @ Viscira Jan 2015 – Jan 2017 | San Francisco Bay Area Create interactive experiences for Pharma, Biotech, and Healthcare clients. • Shipped +32 digital products as UX design lead for top companies including Alexion, BMS, GSK, Genentech, and Roche • Built responsive websites, interactive presentations, digital sales aids, tradeshow touchscreen experiences, and VR/AR experiences • Collaborated closely with engineers, content writers, visual designers, producers, and account managers using agile methodology • Supported business development team on pitches with research analysis, creative strategies, and interactive prototypes ### UX/UI Designer @ Koé International Jan 2015 – Jan 2015 | San Francisco Bay Area Creating a mobile-first communications platform to improve company culture: • Designed iOS app to allow users to send work issues anonymously • Collaborated with UX team to create user mental models, user flows, sketches, wireframes, prototypes, and final mock-ups ### UX Design Student @ General Assembly Jan 2014 – Jan 2015 | San Francisco I attended the General Assembly's Winter UX Design Immersive (UXDi) course in San Francisco. Within 10 weeks I learned and applied as much UX design methodology as possible to 4 specific projects, with a focus on building a portfolio, getting to know the industry, and becoming a junior UX designer. FindMyBike -- Create a mobile app addressing a problem my classmate's faces: • Developed paper prototype using POPapp, a mobile app that allowed owners to track their bike in the event it was stolen. • Learned mobile app design, user research, design critique best practices, storyboard and user flow sketching, rapid prototyping. HomeownerhshipSF -- Redesigned our client's their website to become mobile responsive: • Delivered a website redesign mockup, along with design artifacts (greyscale digital wireframes, personas, key user flow diagrams, etc.) • Executed all design stages: research, synthesis, ideation, prototyping, testing, refinement, & client presentation ### Marketing Manager @ OffToYou Jan 2014 – Jan 2014 | San Jose, CA Chosen to develop the marketing initiatives with the senior team to gain users, cultivate social media presence through appropriate channels and implement inbound marketing strategy to improve conversion of potential customers. Directed market research to develop a competitive analysis, branding strategy, content marketing plans, and social media marketing tactics. • Initiated user acquisition plan, iterating tactics based on user feedback and market reception. • Built up the social media presence, inbound marketing, content development and business network. • Transformed the brand from a technical start-up to a lifestyle brand by revamping the logo, choosing new colors, and creating new marketing materials. • Redeveloped the website to carry the new brand identity, improve user experience and introduce software to measure visitor engagement in order to boost conversion rates. ### Product Manager [Game Operations] @ Global Network Technologies Jan 2012 – Jan 2012 | Ho Chi Minh City Brought on board as a subject matter expert to manage product development of a mobile game app being adapted for the U.S. market by a 10-year-old Japanese firm in expansion mode. Conducted market research and user testing to ensure that the Japanese formula was adapted to an American market including game design, game balance, characters, storyline, artwork and more. Collaborated closely with a small cross-functional team. • Increased productivity 50% while reducing errors 55% by streamlining processes and improving communication / collaboration via shared network. • Conducted in-depth market research within the U.S. gaming community to identify key product strengths and weaknesses; developed mobile marketing strategies to maximize exposure on a limited budget. • Implemented Public Relations tactics including researching a unique product name and refining it. • Performed key market analysis to identify opportunities and competitive threats in the marketplace based on extensive data; created a concise yet powerful presentation for the Board of Directors. • Developed alternate marketing strategies and business model to penetrate the U.S. gaming market. ### Corporate Communications Manager @ DatVietVAC Group Holdings Jan 2011 – Jan 2012 | Ho Chi Minh City Hired to transform and rejuvenate a stagnant, change-resistant corporate culture, increase employee engagement, improve employee morale / retention, and increase usage of the corporate intranet. With a 19+ year history, the company had grown from a 50 to 350 employee enterprise with multiple businesses under one conglomerate. Collaborated closely with Human Resources and Communications to develop and execute a brand strategy on a significantly reduced budget due to financial constraints as the company faced growing competition, HR issues with retention, and a depressed economy with less advertising revenue. • Achieved resounding success in improving employee usage of the newly redesigned and launched employee intranet, propelling usage from 5% to 25%. • Exceeded expectations by completing new intranet project in 4 months vs. the expected 8 months. • Conducted market research to determine employee expectations, desires and concerns. • Implemented social media initiatives to expand employee capabilities while improving connections. • Created and implemented a one-year internal marketing and special event strategy that increased retention 20% among younger employees, improved employee engagement, and built new connections. • Spearheaded community outreach initiative to build a bridge for school children in a rural area. ### Marketing Manager @ Lan Hanh Swimwear Jan 2011 – Jan 2011 | Vietnam Recruited to provide strategic marketing vision for a company facing increased competition from China, the U.S. and Europe in their domestic market. Conducted key market analysis of customers segmented by age to determine competitive strengths and weaknesses on a very limited budget. Developed a highly targeted marketing plan. • Generated 15% increase in sales within 3 months by introducing new brands that tapped into underserved, domestic upscale markets. • Achieved 140% of revenue goal while reducing marketing costs 50% below budget. • Devised marketing strategies and performed key market research for proposed introduction of a premier French swimwear line in Vietnam; performed intensive analysis of competitors’ stores and websites. • Identified a key area of opportunity for the company to remain competitive by introducing new brand names, building brand strategy and raising the brand profile through traditional, online and social media marketing. ### Marketing Specialist @ NTT University Institute of International Education Jan 2011 – Jan 2011 | Ho Chi Minh City Recruited from the U.S. to build the marketing department from the ground up, collaborating closely with the university recruiter to grow market share and advertise to prospective students. Performed extensive market research to develop the branding strategy, marketing plans, and online / social media marketing tactics. • Diplomatically introduced best practices in student enrollment to well-entrenched recruiting staff, revamping tactics based on case studies, analysis of global peers and market research. • Rebranded the university from a technical / trade school to a competitive academic university including redesigning the logo, school colors, and all marketing materials. • Revamped the website to create an innovative new brand identity and introduce new marketing strategies. ### Founder @ Bushido Entertainment Jan 2010 – Jan 2011 | Orange County, CA Built and operated an entertainment start-up with pioneering special events and video streaming for the gaming community. • Organized, marketed, and managed online events with hired staff. • Developed online web presence + organized game community. ### Internship @ One Stop Jan 2010 – Jan 2010 Learned leadership skills in order to better organize an organization. • Participated in the Passport to Leadership program to gain important skills for leading organizations. • Worked with Advisers to optimize organizational efficiency and figure out how to create lasting organizations with a strong legacy component to function without the founding members. ## Education ### B.S; B.A in Management Science; History UC San Diego ### User Experience Design Immersion in User Experience Design Immersion General Assembly ### Project Management UC Berkeley Extension ## Contact & Social - LinkedIn: https://linkedin.com/in/stevenlongtran - Portfolio: http://steveux.com --- Source: https://flows.cv/steventran3 JSON Resume: https://flows.cv/steventran3/resume.json Last updated: 2026-04-13