# Steve Yatson

> Fractional Head of Product | Accelerating Growth Through Product Leadership

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/steveyatson

I provide fractional product leadership to early and mid-stage companies. For startups, I fill key gaps, aligning product strategy, building processes, and coaching teams, often bridging the gap until a full-time leader is hired. For mid-stage organizations, I reinvigorate teams that have into "Feature Factory" mode, shifting the focus back to customer-driven insights and strategies that fuel growth and innovation.

## Work Experience
### Founder | Head of Product @ RPM
Jan 2024 – Present | San Jose, California, United States
I deliver product vision, strategy, and scalable best practices for early stage organizations.

### Senior Product Manager @ productOps, Inc.
Jan 2023 – Jan 2023 | Santa Cruz, California, United States

### Senior Product Manager @ productOps, Inc.
Jan 2019 – Jan 2023 | Santa Cruz, California, United States
As a Client Project Manager, I lead multidisciplinary teams through complex and diverse initiatives ranging from the construction of high-capacity data processing platforms and data management applications to comprehensive web application design and more. This included product vision, strategic roadmaps, product strategy, agile methodologies, and user experience.

### Head of Design @ productOps, Inc.
Jan 2015 – Jan 2019 | Santa Cruz, California, United States
As a self-motivated leader I guided the organization's creative direction, instituted robust design protocols, and consistently elevated the standard of excellence.

### Principal Product Designer (Contract) @ PredPol, Inc.
Jan 2015 – Jan 2015 | Santa Cruz, Ca
UX/UI and Product Management- I helped this Santa Cruz startup redesign their product to scale up.

### V.P. of Operations - Creative Software @ Smith Micro Software
Jan 2012 – Jan 2015 | Santa Cruz, California
Empowered a high-performing team of 35 skilled professionals across development, product management, finance, sales, and marketing; oversaw global product launches, omni-channel sales strategies, executive progress briefings, and business expansion.

### Senior Product Manager @ Smith Micro Software
Jan 2007 – Jan 2012 | Santa Cruz, California
Led marketing for Poser Pro, Anime Studio, Manga Studio and MotionArtist software products where I drove strategic planning and cross-functional collaboration with Product, Engineering, Creative, Sales, PR, and Legal to enhance sales and product innovation.

### Senior Product Manager @ e frontier America
Jan 2002 – Jan 2007 | Santa Cruz, California, United States
Product management, creative direction, content production and management for Poser Pro, Anime Studio, Manga Studio and MotionArtist software products.


## Education
### Bachelor of Arts (B.A.) in Graphic Design
Masters Institute of San Jose

### Cloverleaf


## Contact & Social
- LinkedIn: https://linkedin.com/in/syatson
- Portfolio: http://www.rapidpm.io

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Source: https://flows.cv/steveyatson
JSON Resume: https://flows.cv/steveyatson/resume.json
Last updated: 2026-04-13