• Product designer at OfficeSupply.com, an Office Depot subsidiary and B2B2C e-commerce platform with 1M+ monthly users.

• Lead end-to-end UX/UI efforts, driving user-centered improvements across the entire e-commerce experience.

• Spearhead the complete visual redesign of the website, including the creation of a new design system to unify the user experience, resulting in a 3% increase in conversion rate.

• Lead mobile optimization initiatives, redesigning key mobile pages (checkout, cart, product pages, homepage) with responsive design principles.

• Design major customer-facing features from the ground up, including an online returns process, customer loyalty program, and quote request feature.

• Conduct thorough design QA in staging environments to ensure pixel-perfect implementation and flawless user interactions across all devices and platforms.

• Champion user-centered design principles, collaborating cross-functionally with marketing and engineering to conceptualize, design, and deliver new web pages and features that align with business objectives.

• Utilize HTML/CSS to build and maintain CMS-based landing pages on the company's custom platform.

• Lead a team of five designers to conduct usability testing, redesign, and prototyping for Level Africa, a B2B2C SaaS fintech website that simplifies, streamlines, and secures investing in Africa.

• Conduct comprehensive usability testing to evaluate the effectiveness of key user flows, identifying areas for improvement and user pain points.

• Craft detailed test findings report, effectively communicating insights and strategic recommendations to key stakeholders to drive informed decision-making.

• Iterate high-fidelity designs based on user feedback to improve the user experience of the website, incorporating human-centered principles to elevate the intuitiveness and engagement of the website.

• Produce detailed design annotations to facilitate a smooth transition from design to implementation, fostering clarity and efficiency in the developer hand-off process.

• Coordinate workflows, assign tasks, and manage project timelines while fostering open communication, addressing challenges proactively, and supporting team members' professional development.

• Lead a remote team of designers in creating a B2C Patient Dashboard for a recently established chiropractic clinic, empowering patients to efficiently manage their health information and enhancing their overall patient experience

• Manage collaboration on user flows, wireframes, high-fidelity screens, and UI iterations to ensure a cohesive design, on-time delivery, and polished deliverables that meet client needs

• Contribute to the style guide and maintain design consistency across products and platforms by following established design standards, resulting in a cohesive user experience that enhances brand identity

• Apply industry best practices, including WCAG guidelines, to design an accessible and user-friendly product, leading to enhanced inclusivity, improved user engagement, and overall user satisfaction

• Deliver clean, well-organized developer-ready handoff files including wireframes, style guide component additions, and high-fidelity screens with annotations and measurements

• Collaborate with cross-functional agile team to design the MVP website for a travel application startup, ensuring alignment with the client's business objectives of providing an excellent user experience, strong visual presence, and competitive differentiation that drives business growth

• Design multiple high-fidelity iterations of screens with diverse look and feel options, providing clients with a range of options and ensuring alignment with their vision and preferences

• Create a comprehensive style guide that integrates established color preferences, ensuring consistency and brand cohesion, and equips the client with design assets and guidelines for future development

• Implement accessibility best practices, including WCAG guidelines, to create an inclusive and user-friendly website that increases user satisfaction and broadens audience reach

• Deliver well-organized developer handoff to the client, facilitating a seamless backend implementation, reducing development time, and minimizing potential errors

• Built and scaled a profitable e-commerce business on Etsy & Shopify, generating 6,000+ sales with zero ad spend.

• Designed 300+ artworks, leveraging market research and customer feedback to guide product creation.

• Applied UX and SEO principles to optimize the online shop, crafting high-quality listings to enhance discoverability and drive sales.