San Francisco, California, United States
I partnered with engineering to develop A/B testing strategies, managed expectations across groups, and led a team of 2-3 analysts supporting the largest business line, credit cards.
I leveraged my finance and technical background in a large data project to predict credit card approval based on multiple factors. I translated AdaBoost tree models to SQL-like logic, developed credit models, and created systems to score models.
• Increased credit card approvals per 1000 impressions by 2.1x through higher approval rates and
increased click rate, presenting attractive credit card offers to a wide subset of customers.
I worked with bank partners to implement a CC pre-qualification system and performed initial modeling.
• Increased click rates significantly through certain nature of approval versus offers served by
probabilistic model.