# Subbu Venkatrav

> Cloud Gaming Encoding Lead | Staff Software Engineer at Netflix | Driving Real-Time Video Innovation

Location: Cupertino, California, United States
Profile: https://flows.cv/subbuvenkatrav

More than 10 years of work experience in design and development of multimedia software stack including video drivers, video decoder and encoder algorithms, driving application and use-case requirements, performance and power optimizations and test frameworks.

Specialties: assembly language,  audio,  c,  c + +,  computer hardware,  c data processing,  debugging,  design,  development,  digital design,  digital signal processing,   image processing,  imaging,  ip,  linux,  management,  matlab,  mb,  memory,   modeling,  multimedia,   neural,  operating systems,  optimization,  perl,  processors,  programming,    software development,   systems integration,  video,  visual studio,

## Work Experience
### Staff Software Engineer @ Netflix
Jan 2016 – Present

### Sr Video Codec Engineer @ Apple
Jan 2015 – Jan 2016 | Cupertino, California

### Staff Engineer @ Qualcomm
Jan 2009 – Jan 2015
Design and development of multi-media stack for various Qualcomm chipsets on different OS platforms. This includes interacting with customers, gathering requirements based on various multi-media use cases, interface design for driver and firmware, driver development, integration, release and support on various issues.	

Direct-x Graphics driver based video acceleration for various decoder and encoders on for wide range of snapdragon processors starting from 7x30 to upcoming 820 processor. 

Worked in-depth on OpenMax based multi-media framework for Android. Designed and developed OpenMax based multi-media graph builder. 

Power optimization for various video use-cases including power intensive cases like 4K playback and record. Developed video DCVS and load estimation algorithms. 

Solid background on video decoder standards and encoding techniques. In-depth knowledge of various multimedia frameworks like Media-foundation, Open-max etc.

### Senior Engineer @ Ittiam Systems
Jan 2004 – Jan 2008
Ittiam Systems is a product development company, based on IP licensing. It builds products around
Multimedia and communications systems. My work involved development of Image, Video and speech
algorithms for variety of products.

Projects:
Video codec development on TI and 3Dlab platforms 
•	H264 to MPEG2 transcoder
•	WMV9 main profile decoder 
•	H264 main profile encoder
•	H264 base profile decoder
•	MPEG4 advanced simple profile decoder
•	MPEG2 main profile decoder
•	OpenMax Based Audio-Video system integration
•	AMR, G.711 speech coders
•	JPEG baseline decoder and encoder


## Education
### B.E. in Electronics and Communication
National Institute of Technology Karnataka

### Master’s Degree in Electrical Engineering
The University of Texas at Arlington


## Contact & Social
- LinkedIn: https://linkedin.com/in/subbu-venkatrav-126172a

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Source: https://flows.cv/subbuvenkatrav
JSON Resume: https://flows.cv/subbuvenkatrav/resume.json
Last updated: 2026-04-12