# Subiksha Sureender

> Product Designer | B2C | Growth, Subscriptions, E-commerce & UX Strategy

Location: Santa Clara, California, United States
Profile: https://flows.cv/subiksha

I’m a product designer with over 5 years of experience in startups and design agencies, specializing in growth and strategy. My work focuses on driving business impact through thoughtful design—optimizing conversion funnels, improving key metrics, and reimagining user flows to create seamless, user-friendly experiences. I enjoy balancing data-driven insights with creative problem-solving, often conducting my own user research and testing to ensure my designs align with both user needs and business goals.

Let’s connect—feel free to reach out!

## Work Experience
### Product Designer, Growth @ Firstleaf
Jan 2021 – Present | Santa Clara, California, United States
At Firstleaf, I led design across the Growth and User Experience teams, focusing on conversion, acquisition, retention, and monetization.

- Improved checkout and payment flows, increasing conversions by 10% and retention by 8%.
- Launched new membership tiers and designed the add-ons feature, leading to a 16.5% uplift in upgrades and $500K+ in new revenue.
- Optimized the sign-up funnel by fixing key drop-offs, boosting acquisition by 10%.
- Built a mobile wine recommendation tool, piloted in 3 partner restaurants.
- Received the 2023 Illumi Award for human-centric design and rapid prototyping.

### UX Designer - Huemen Design Agency @ HARMAN International
Jan 2019 – Jan 2021 | Greater New York City Area
Redesigned e-commerce experiences for B2C and B2B brands, blending strategy, systems thinking, brand alignment and storytelling.

- Led the Mark Levinson website revamp - drove a 74% spike in traffic and won the 2021 MarCom Gold Award.
- Created scalable design systems and visuals that aligned brand, user, and business goals.
- Owned UX from research to testing, collaborating closely with clients and content teams.
- Delivered fast, iterative solutions under tight timelines without compromising quality.

### UX Design Intern @ breathing.ai
Jan 2019 – Jan 2019 | Greater New York City Area
I was part of both the Strategy and Design team. From the strategy side, I guided them with market research, user needs, and brand strategy. From the design side, I helped with design systems, user flows, user interviews, and user testing. As it was an upcoming start-up, I had to wear many hats and worked closely with upper management and the CEO.

### UX Design Volunteer @ Design for America
Jan 2018 – Jan 2019 | Greater New York City Area
We were a group of students, professors & professionals who used UX design and design thinking to create a positive impact in society. I was involved in two UX projects. One was to help visually impaired people navigate better in NYC and the other was finding ways to create harmony between NYU and the community surrounding it.

### UX Design Intern @ Quantam Growth Works
Jan 2018 – Jan 2019 | Remote
I was roped in the stage of UI Design, with background research already being completed. I engaged in team discussions and critiques to correct some UX mistakes and also designed further UI screens for the prototype. The prototype was about finance, which I had to educate myself upon before I began. I also learned to work remotely for the first time.

### Augmented Reality intern @ EChO - Eradicate Childhood Obesity Foundation, Inc.
Jan 2018 – Jan 2018 | Greater Boston Area
I was part of the development team of an Augmented Reality app. I used Unity, Vuforia, and Github to create and share AR elements. I was also responsible for checking human interface guidelines and uploading the app to the iOS App Store. I took charge of social media marketing, with a significant increase in follower count.

### Product Marketer (CRM) @ Zoho Corporation
Jan 2016 – Jan 2017 | Chennai Area, India
I was responsible for analytics, content creation, SEO, strategy and social media marketing for Zoho CRM. I made use of Google Adwords & Google Analytics for the same. Before creating content, I had to do competitor research and also collaborate with Product Managers, Programmers, Designers and Marketers. I also handled all social media channels for Zoho CRM.


## Education
### Master of Science - MS in Integrated Digital Media
New York University

### Bachelor of Engineering (B.E.) in Biomedical Engineering
SSN College of Engineering


## Contact & Social
- LinkedIn: https://linkedin.com/in/subiksha-sureender
- Website: https://subikshasureender.com

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Source: https://flows.cv/subiksha
JSON Resume: https://flows.cv/subiksha/resume.json
Last updated: 2026-02-23