• Launched a boutique woodworking venture specializing in handcrafted art and custom furniture.

• Managed the end-to-end product lifecycle, from initial conceptualization and digital modeling to physical fabrication and brand identity.

• Applied iterative design principles to physical products, optimizing production workflows and material sourcing.

• Enabled the successful launch of a newly compounded product (Clutch) by advising on critical design strategy and execution.

• Focused on design for growth and retention across the platform experience.

• Stood up the core Design System to ensure consistency and scalability for rapid product development.

• Drove 3-year vision and product roadmap, securing C-suite buy-in for analytics as a key offering.

• Conducted foundational user research (40+ participants) to identify strategic growth areas.

• Designed a new payroll report, achieving a 30% reduction in calculation time.

• Designed and ran A-B tests for new pricing and packaging, and redesigned the subscription management experience optimizing for new packaging changes.

• Built strong cross-functional relationships (Data, CS, Marketing) for successful Go-to-Market; collaborated with other designers on growth initiatives and AI research.

• Led UX redesign that simplified settings navigation, reducing customer service queries by ~90%.

• Revamped marketing offering, driving a 238% increase in quarterly average views.

• Contributed to Design System: designed and enhanced key components for consistency and scalability.

• Built strong cross-functional relationships (Data, CS, Marketing) for successful Go-to-Market; collaborated with other designers on growth initiatives and AI research.