I led a diverse team with expertise in research, UX/UI, and product development, driving growth in Meta's Ads and commerce business by overcoming challenges, adapting strategies, and fostering new product development. I collaborated with clients and stakeholders to pioneer innovative solutions, while also building strong relationships with technology and business partners.
Launched Facebook Shops, which simplified the process for millions of small businesses to establish online shops, manage inventory, process orders, and conduct transactions through a unified and user-friendly experience.
Helped large and medium-sized businesses by organizing customer immersions and design workshops, resulting in the delivery of impactful 0-1 products that fueled commerce growth on Facebook and Instagram.
Expanded the product's scope and impact beyond immediate organizational needs by cultivating cross-organizational relationships and adopting a holistic problem-solving approach.
Established three design teams for Advertiser Experience, Ads Conversion Experiences, and Enforcements, leading to the unblocking of advertisers and an increase in ad revenue by over $200+ million.
Designed the Integrity Snapshot application, which aided large multinational businesses in meeting their marketing objectives and saving over $100 million in ad revenues.
Reduced false positive enforcement decisions by approximately 50% through the replacement of legacy tools with a comprehensive business integrity review platform encompassing content review, job routing, training, and knowledge management systems.