# Sudeep Dasgupta > Product and Design Leader Location: San Jose, California, United States Profile: https://flows.cv/sudeepdasgupta I lead a team of builders creating connected experiences that deepen relationships. By aligning user needs with company goals, we develop strategies that deliver value and scale product usage across our platforms. My product philosophy is rooted in simplicity and practicality, aiming to deliver products that resonate at a human level across diverse platforms. I am passionate about shaping compelling visions, driving transformative initiatives, establishing clear objectives, and making strategic, data-driven decisions. I am also dedicated to nurturing a culture of continuous learning and collaboration, infusing the principles of design thinking into every facet of product development. Leadership for me is about fostering collaborative and innovative environments, where creative thinking meets data-driven problem-solving to tackle business challenges. ## Work Experience ### Head of Design @ Socure Jan 2025 – Present | North America ### Design leadership @ Google Jan 2022 – Jan 2024 | United States I am the head of design for people experiences on Android Phones, Watches, Tablets and desktop. We serve billions of people around the world by helping them connect meaningfully with the people who matter to them using the Google ecosystem of products like Search, Maps, Google Meet, Google pay and Google assistant. ### Director of Product Design @ VMware Jan 2021 – Jan 2022 | Palo Alto, California, United States I led a team of over 50+ User Experience professionals at VMware Tanzu, overseeing the launch of an enterprise business cloud suite of products for management of software workloads across multi-cloud environments. I led a multidisciplinary team of designers, researchers, prototypers, and managers. Our focus was on crafting enterprise SaaS software solutions customized for a broad array of hybrid-cloud customers. Collaborated with the CTO and business leaders to craft compelling strategic proposals for comprehensive enterprise customer experiences. Cultivated a culture of data driven, collaborative problem-solving through the organization of tech and design summits, where UX experts and engineering leads applied design thinking to complex challenges. Implemented user-centered practices within a predominantly engineering-focused culture. Expanded the design team to 50+ members by recruiting top-notch talent from renowned companies such as Amazon, LinkedIn, and IBM. Nurtured a high-energy and purpose-driven approach through quarterly design workshops and customer immersion programs, spanning various sectors including finance, commerce, government, and startups. ### Product Design Manager @ Facebook Jan 2017 – Jan 2021 | Menlo Park, CA I led a diverse team with expertise in research, UX/UI, and product development, driving growth in Meta's Ads and commerce business by overcoming challenges, adapting strategies, and fostering new product development. I collaborated with clients and stakeholders to pioneer innovative solutions, while also building strong relationships with technology and business partners. Launched Facebook Shops, which simplified the process for millions of small businesses to establish online shops, manage inventory, process orders, and conduct transactions through a unified and user-friendly experience. Helped large and medium-sized businesses by organizing customer immersions and design workshops, resulting in the delivery of impactful 0-1 products that fueled commerce growth on Facebook and Instagram. Expanded the product's scope and impact beyond immediate organizational needs by cultivating cross-organizational relationships and adopting a holistic problem-solving approach. Established three design teams for Advertiser Experience, Ads Conversion Experiences, and Enforcements, leading to the unblocking of advertisers and an increase in ad revenue by over $200+ million. Designed the Integrity Snapshot application, which aided large multinational businesses in meeting their marketing objectives and saving over $100 million in ad revenues. Reduced false positive enforcement decisions by approximately 50% through the replacement of legacy tools with a comprehensive business integrity review platform encompassing content review, job routing, training, and knowledge management systems. ### Manager User Experience Design - Ads Traffic & Merchandising @ eBay Jan 2015 – Jan 2017 | San Jose The ATM group is a leading eBay business initiative that develops targeted monetization solutions, that reduce dependency on traditional banner ads. And develops data driven monetization solutions that drive traffic to relevant promotions and items in the shopping flow. We also develop promotional tools for sellers that help them grow their business on eBay. ### Design Lead eBay Ads and Monetization @ eBay Jan 2010 – Jan 2016 | San Jose I lead and manage the Ads and monetization team at ebay. eBay Shopping experience: Browse and Search eBay tickets/StubHub eBay France ### Director of User Experience (HyperSpace team) @ HEWLETT PACKARD (HP) Jan 2009 – Jan 2010 | Milpitas CA Managed the UX design and marketing team for HyperSpace - a cloud based instant-on operating system for laptops and net-books. Defined the User Experience and Research strategies, in order to develop new, innovative, easy to use products. • Collaborated with other designers, engineering leads, and business stakeholders to prioritize UX activities throughout the software development life-cycle, in order to consistently deliver high quality experiences that met business drivers and metrics • Became a user advocate, leading UX discussions, and championed the UX vision across the organization. • Facilitated Scrum teams through the design process, gathered actionable feedback from consistent testing, and iterated the appropriate level of changes as learned from testing. ### Design Lead @ PayPal Jan 2008 – Jan 2009 • Improved PayPal checkout flows, including end-user experience and enhanced merchant functionality. Achieved 3.5% improvement in checkout conversion rate, resulting in $28 million annual sales increase. • Worked on PayPal’s flagship checkout products generating over $600 million in annual revenue. • Created checkout flows for subscription based purchases. ### User Experience Manager @ Verizon Jan 2002 – Jan 2008 Managed a team of UX professionals based out of North America and Asia My first project at Verizon was a enterprise level Ordering and Billing application that reduced the dependency on backend service calls to IBM mainframes and reduced expenses by millions of dollars. Accountable for driving and maintaining the innovation/strategy for UX design for various areas/flows such as Verizon VOIP services, Online service management portal, enterprise application for Ordering and Billing application for call centers across US. Responsible for setting up Verizon Data Services Indian Design Center of 20+ designers and providing ongoing strategic management of this team.User research, User Interface Design, Prototyping, Usability testing and Design management, Visual Design ,Information Architecture, ### CEO @ Mokash Design Partners Jan 2000 – Jan 2004 | Cupertino CA Helped small and mid-sized companies develop innovation and design strategies using a human-centered, design-based approach. Currently helping my wife to set up her start-up for helping housewives around the world to earn a living through food related activities. ## Education ### Master of Design in Visual Communications Indian Institute of Technology, Bombay ### BFA in Applied Arts Delhi University ### DESIGNING STRATEGY IDEO ### Design Thinking and Innovation Stanford University ## Contact & Social - LinkedIn: https://linkedin.com/in/sudeep09 - Portfolio: https://Sudeepdg.com --- Source: https://flows.cv/sudeepdasgupta JSON Resume: https://flows.cv/sudeepdasgupta/resume.json Last updated: 2026-04-13