We make DNA.

Next-Gen E-commerce experience.

• Led a local design brand (team of 12; 200+ clients; 300+ projects; 400k + audience) specializing in UX strategy, branding, and design systems.

• Delivered 20+ e-commerce platforms, driving 18– 35% higher conversion rates, 25–60% CTR lift, and enabling 2– 3× revenue growth for SMB clients.

• Designed AI-augmented UX solutions with data/ML teams, improving trust and adoption and reducing onboarding friction by 30%+ across application-layer AI products. (since 2023)

end-to-end AI-assisted workflows for a complex simulation platform, transforming abstract technical systems into intuitive user experiences.

Drive community strategy for a Web3 NFT CRM product.

• Designed for a B2B SaaS marketing product that combined creative intelligence with data analysis capabilities, elevating user efficiency in data analysis.

• Collaborated with cross-functional teams including engineering, design, and sales in a start-up setting to execute UX sprints.