Coordinates development of new products and improvements to existing products or product lines. Evaluates and ensures design feasibility and design optimization.

Create Design Systems to ensure consistency throughout site, app, and company brand

Perform Heuristic evaluation to pinpoint the problem areas to improve

Document user journey to bring simplicity forefront of the complex workflow

* Creates integrated cross platform experience strategy with product managers to complete omnichannel commerce platform that connects eCommerce, Order Management System, and Mobile Point of Sale

* Initiates user journey map by defining the behavioral stages and aligning customer goals on each touchpoint

* Designs optimized site management experience for B2B and B2C merchandisers with Google universal analytics

* Conducts style guideline audits to maintain consistent design efforts cross platforms