Designed & shipped 3 iOS apps from 0-to-1 (Interview Master: 300 downloads, 4.8/5; SAT Test Master: 100 downloads; LetsTalk Buddy: 50 downloads).

Reduced product development time by 50% through design system: built 30 components, tokens, documentation enabling SAT Test Master MVP: 1-2 months vs. 2-3 months for first app.

Designed LLM response UI and voice interaction patterns, enabling engineers to integrate ChatGPT API with clear user expectations for AI outputs.

Increased conversion rate by 48% on 650 product pages (36% of catalog) through optimized product descriptions and tailored tagging.

Improved sample product link clicks by 25% by analyzing user search behavior and customer service reports about customer friction point.

Increased speed-to-market: delivered website redesign and launch in 2.5 months through rapid user research (card sorting, 15 users), IA restructuring, responsive design.

Designed pitch deck and brand collateral that supported successful fundraising and 10 retail partnerships.

Doubled donation revenue on 4 seasonal donation pages for Embrace Relief (100% YoY increase). Reduced form friction and added impact messaging.

Drove 50+ new student sign-ups by redesigning GlobalTown enrollment funnel and resolving 15+ usability issues blocking registration. Launched on-time for August enrollment season.

Audited Autobids across 4 platforms and prioritized 45+ issues, documenting critical checkout and auction flow problems.

Delivered design prototype that impressed investors and contributed to successful seed funding.

Designed accessible iOS medical app for elderly glaucoma patients featuring multimodal feedback (haptic, audio, visual); informed by usability research, HIPAA compliance requirements, and WCAG 2.2 accessible.