• Partner with founders from the earliest stages to define product vision, scope MVPs, and translate ideas into clear, testable product experiences.

• Lead end-to-end product design across consumer-facing experiences, from early concepts and wireframes to fully fleshed, production-ready UI.

• Design core user flows, onboarding experiences and interaction patterns that balance human needs with AI-enabled functionality.

• Collaborate closely with engineers, product partners, and cross-functional teams to translate product vision into clear, buildable designs.

• Create high-fidelity designs and interactive prototypes in Figma to support implementation, iteration, and stakeholder alignment.

Designed an AI-powered digital tool to support Sunday Streets SF, a city-wide street festival by Livable city to foster deeper community connections. Led research and prototyping to build an AI-powered activity generator that helps local exhibitors design intentional, engaging booth experiences.

• Improved product discovery and decision-making, as measured by higher engagement and session

depth, by designing intuitive navigation, filtering, and information hierarchy within a Shopify storefront

• Scaled a zero-to-one e-commerce brand, as measured by 50,000+ organic social growth, by

aligning user experience, visual systems, and storytelling across commerce and community

touchpoints.

• Optimized user experiences using data-informed iteration, as measured by improved campaign and

site performance, by analyzing behavioral data, usability feedback, and A/B test results.

• Ensured accessible, cross-device experiences, as measured by consistent usability across screen sizes, by implementing responsive and inclusive design patterns.

As an integral part of Marketing Team assisted in establishing strong brand positioning in the creators market. Key result areas:

• Handling a team of 5 executives and 2 interns.

• Responsible to discover and onboard about 700 creators every month as per the business requirement.

• Formulating relevant strategies to help the influencers in running their ecommerce stores on Zaamo.

• Helping the influencers with the monetisation of the content and their retention with Zaamo.

• Developing real time strategies to help the team achieve their monthly target.

• Preparing biweekly reports as per quantitative and qualitative analysis.

• Coordinating with agencies and stylists for sourcings.

• Identifying and onboarding relevent celebrity stylist’s.

• Designed A/W ‘22 collection for in house brand- Pine kids.

• Researched and documented design trends for upcoming season.

• Designed and Developed branding accessories for all the in-house brands.

• Won the best designed collection award for the same collection.