# Sumedha Yadav

> Product Designer | Masters in HCI @ CCA | Bridging Creativity and Strategy

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/sumedha

## Work Experience
### Product Designer @ Aliveness Ventures
Jan 2025 – Present | San Francisco Bay Area
- Partner with founders from the earliest stages to define product vision, scope MVPs, and translate ideas into clear, testable product experiences.
- Lead end-to-end product design across consumer-facing experiences, from early concepts and wireframes to fully fleshed, production-ready UI.
- Design core user flows, onboarding experiences and interaction patterns that balance human needs with AI-enabled functionality.
- Collaborate closely with engineers, product partners, and cross-functional teams to translate product vision into clear, buildable designs.
- Create high-fidelity designs and interactive prototypes in Figma to support implementation, iteration, and stakeholder alignment.

### Product Designer @ Livable City
Jan 2025 – Jan 2025 | San Francisco, California, United States
Designed an AI-powered digital tool to support Sunday Streets SF, a city-wide street festival by Livable city to foster deeper community connections. Led research and prototyping to build an AI-powered activity generator that helps local exhibitors design intentional, engaging booth experiences.

### Product Designer @ ASPIRING BRANDS
Jan 2023 – Jan 2024 | Gurugram, Haryana, India
-  Improved product discovery and decision-making, as measured by higher engagement and session
depth, by designing intuitive navigation, filtering, and information hierarchy within a Shopify storefront
- Scaled a zero-to-one e-commerce brand, as measured by 50,000+ organic social growth, by
aligning user experience, visual systems, and storytelling across commerce and community
touchpoints.
- Optimized user experiences using data-informed iteration, as measured by improved campaign and
site performance, by analyzing behavioral data, usability feedback, and A/B test results.
- Ensured accessible, cross-device experiences, as measured by consistent usability across screen sizes, by implementing responsive and inclusive design patterns.

### Assistant Marketing Manager @ ZAAMO
Jan 2022 – Jan 2022 | Delhi, India
As an integral part of Marketing Team assisted in establishing strong brand positioning in the creators market. Key result areas:
- Handling a team of 5 executives and 2 interns.
- Responsible to discover and onboard about 700 creators every month as per the business requirement.
- Formulating relevant strategies to help the influencers in running their ecommerce stores on Zaamo.
- Helping the influencers with the monetisation of the content and their retention with Zaamo.
- Developing real time strategies to help the team achieve their monthly target.
- Preparing biweekly reports as per quantitative and qualitative analysis.
- Coordinating with agencies and stylists for sourcings.
- Identifying and onboarding relevent celebrity stylist’s.

### Fashion Design Intern @ FirstCry.com (BrainBees Solutions Pvt. Ltd.)
Jan 2022 – Jan 2022
- Designed A/W ‘22 collection for in house brand- Pine kids.
- Researched and documented design trends for upcoming season.
- Designed and Developed branding accessories for all the in-house brands.
- Won the best designed collection award for the same collection.

### Fashion Design Intern @ Easybuy - Max Retail Division
Jan 2021 – Jan 2021

### Visual Merchandising Intern @ DA MILANO Leathers Pvt. Ltd.
Jan 2021 – Jan 2021
- Designed and developed VM props for pan India stores.
- Effectively managed Prop inventories in all the stores.
- Designed and launched new façade for all the stores pan India.
- Negotiated and secured agreements with vendors.


## Education
### Master of Design in Human Computer Interaction
California College of the Arts

### Bachelor's degree in Fashion/Apparel Design
National Institute of  Fashion Technology India

### Masters of Design in Human Computer Interaction
California College of the Arts

### Master of Design in Human Computer Interaction
California College of the Arts


## Contact & Social
- LinkedIn: https://linkedin.com/in/sumedhayadav-designer
- Website: https://www.sumedhayadav.com/

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Source: https://flows.cv/sumedha
JSON Resume: https://flows.cv/sumedha/resume.json
Last updated: 2026-04-08