Helping organizations amplify growth using AI-powered analytics, Microsoft Fabric data engineering, and targeted insights.

Key achievements:

• Designed Microsoft Fabric Lakehouse pipelines integrating sales, marketing, and engagement telemetry into unified AI analytics systems.

• Built predictive segmentation models and GenAI workflows to improve campaign efficiency and operational decision cycles.

• Applied AI-driven experimentation frameworks to optimize deployment strategies and revenue systems.

Driving Global Platform Delivery, Cloud Services & Partner Enablement at Microsoft

• Led AI-driven global rollout of Windows 11 using ML-powered Intelligent Rollout systems impacting 870M+ devices worldwide.

• Operationalized telemetry-based deployment frameworks to monitor health signals, reliability metrics, and upgrade success rates in real time.

• Partnered with engineering and data science teams to translate ML insights into controlled deployment strategies minimizing customer risk.

• Presented rollout intelligence dashboards and operational insights to senior executives, influencing go/no-go release decisions.

• Drove $400M+ incremental revenue through data-backed lifecycle engagement systems integrated into platform deployment.

• Owned resiliency initiatives including Quick Machine Recovery, improving large-scale system recoverability to ~80% of devices.

Principal Quality Manager (QM): 10/2016 - 06/2017

PRINCIPAL QUALITY LEAD: 9/2013 - 9/2016

SENIOR QUALITY LEAD: 5/2004 - 8/2013

*DETAILED RESPONSIBILITIES FOR EACH POSITION ARE LISTED INDIVIDUALLY BELOW*

• Drove Quality & Data-Driven Customer Transformation at Microsoft: Promoted from Quality Lead to Quality Manager of the Windows Continuum Team and led a team of 15 data engineers and analysts to elevate customer experience through operational excellence and hands-on training.

• Data-Driven Leadership: Fostered a culture of analytics-driven decision-making, defining key performance indicators such as unprecedented Continuum attach rates and translating business strategies into measurable growth plans. Managed Power BI dashboards to track performance against goals, enabling strategic insights.

• Customer-Centric Innovation: Spearheaded analysis of objective and subjective customer feedback, deepening understanding of user behavior to refine product features and experiences. Delivered approximately 50 reports to drive improvements in customer satisfaction, engagement, and retention.

• Reliability & Product Excellence: Enhanced Continuum for phone features, improving reliability from 79% to 94% by driving critical bug resolutions across Display, Network, Input, and Bluetooth teams.

Impact at Scale: Tracked and reported customer experience for over 400 million Windows users globally and 200K+ Windows Insiders, ensuring seamless functionality across Continuum for Phone, PC Access, Bluetooth connectivity, media over lock, Connect UX, Virtual Desktop, and more.

Driving Data-Driven Innovation & Customer Experience Transformation

Passionate about leveraging data-driven strategies, user experience insights, and operational excellence to optimize product performance and drive measurable business impact.

• Strategic Analytics Leadership: Led analytical approaches to solving business challenges, developing data collection strategies, conducting research, and implementing analytics solutions to enhance product decision-making.

• Transforming Organizational Culture: Shifted team operations from traditional testing to a fully data-driven approach, embedding analytics into workflows. This transformation positively impacted product development, particularly during the release of Action Center features to Windows Insider users.

• KPI & Dashboard Development: Built dashboards tracking ~10 key performance indicators (KPIs) for Action Center features across Desktop and Phone, utilized by 200K Windows Insider Program customers and 440 million market users. Integrated weekly reporting for senior management to refine new feature deployments.

• Performance Optimization & Experimentation: Conducted A/B experiments to maximize Start feature utilization, collaborating across Windows teams to improve Start reliability from 98% to 99.5% and Action Center from 91% to 99.5%.

• User Experience Measurement: Designed a First Experience Dashboard analyzing user engagement during initial usage periods (first 10 minutes, first hour, first day), providing key insights that shaped product refinements and enhanced customer satisfaction.

• Windows Phone Upgrade Strategy: Orchestrated the migration experience from Win 8 Phones to Windows 10 Phones, collaborating with multiple teams to resolve upgrade challenges and ensure a seamless transition. Used DevOps to track issues.

• Customer Advocacy & Engagement: Represented Shell and Application teams at Windows 10 upgrade fairs, providing direct support to customers navigating upgrade-related challenges.