Drove product strategy for B2B marketplace: Spearheaded end-to-end product design and strategy for a fast-growing B2B e-commerce marketplace, aligning business goals with user needs and shaping the product roadmap.

Launched AI-assisted search initiative: Collaborated with the engineering teams to design and deliver an AI-powered search experience, contributing to a successful funding project and strengthening product differentiation.

Cross-functional leadership: Partnered with product managers, engineers, and stakeholders to prioritize features, improve usability, and accelerate time-to-market.

Built strong brand identity in the design aspect, and refined the design system.

Implemented and improved design and feedback processes to help scale the team.

Managed the design process in the developing teams, and agile system to have better efficiency and effectiveness.

Worked with the product team to understand business objectives, user needs, and UX goal scopes.

Driven alignment and decisions by working collaboratively with and presenting designs to leadership and cross-functional teams including product, engineering, and marketing.

Designed end-to-end flows, UX, and visuals for VIGP Client System (SaaS) while collaborated closely with different teams.