# Summer Zhang > Product Designer | Building SaaS & B2B2C products from 0β†’1 | AI-powered UX β€’ Design Systems β€’ Growth-focused Design | Startup @Trendsi Location: Fremont, California, United States Profile: https://flows.cv/summer Product Designer with 6+ years of experience creating intuitive SaaS, B2B, and B2C solutions that balance usability with business growth. Proven record as a founding designer building platforms from 0β†’1, leading design systems, and delivering AI-powered workflows. Skilled in design strategy, cross-functional leadership, and scalable UX frameworks that drive adoption, retention, and revenue. πŸ“‚ Portfolio: www.xiazhangdesign.com ## Work Experience ### Design Lead @ Trendsi Jan 2023 – Present | United States β€’ Led 0-1 product development: Built web and mobile experiences from the ground up as the first designer, defining design systems, UX flows, and visual identity that scaled across the platform. β€’ Drove product strategy for B2B marketplace: Spearheaded end-to-end product design and strategy for a fast-growing B2B e-commerce marketplace, aligning business goals with user needs and shaping the product roadmap. β€’ Launched AI-assisted search initiative: Collaborated with the engineering teams to design and deliver an AI-powered search experience, contributing to a successful funding project and strengthening product differentiation. β€’ Cross-functional leadership: Partnered with product managers, engineers, and stakeholders to prioritize features, improve usability, and accelerate time-to-market. ### Sr. Product Designer @ Trendsi Jan 2022 – Present | Menlo Park, California, United States Trendsi is a B2B marketplace that helps sellers grow with on-demand wholesale inventory, combining technology and supply chain expertise. Backed by a $25M Series A led by Lightspeed, with participation from Basis Set Ventures, Footwork VC, Peterson Ventures, and Sierra Ventures. ### Design Lead @ Bosma Smart Home Jan 2021 – Jan 2022 | Fremont, California, United States β€’ Worked in a start-up environment, redesigned and redeveloped the Bosma website and app (e-commerce). β€’ Built strong brand identity in the design aspect, and refined the design system. β€’ Implemented and improved design and feedback processes to help scale the team. β€’ Managed the design process in the developing teams, and agile system to have better efficiency and effectiveness. β€’ Worked with the product team to understand business objectives, user needs, and UX goal scopes. ### Design Lead @ V. I. Global Partners, LLC Jan 2021 – Jan 2021 | Seattle, Washington, United States β€’ Led the conceptualization and creation of end-to-end designs for new products and features for both web and client system, efficiently and beautifully. β€’ Driven alignment and decisions by working collaboratively with and presenting designs to leadership and cross-functional teams including product, engineering, and marketing. ### UI / UX Designer @ V. I. Global Partners, LLC Jan 2021 – Jan 2021 | Seattle, Washington, United States β€’ Managed all aspects of UX and product design activities, starting at the beginning stages of concept design and into prototyping and execution. β€’ Designed end-to-end flows, UX, and visuals for VIGP Client System (SaaS) while collaborated closely with different teams. ### Co-Founder / Product Designer @ Selez Company Jan 2017 – Jan 2020 | San Francisco Bay Area β€’ Co-founded Redcobble.com, an online platform that provides luxury design brands and personalized services for fashion customers. β€’ Designed ui/ux of company website and mobile web (redcobble.com). β€’ Led design team for visual design of business branding, marketing, sales, and product development. ### Graphic Designer @ Silicon Valley Business Institute Jan 2017 – Jan 2018 | San Francisco Bay Area Designed graphics for social media, events and flyers. Developed assets for marketing campaigns to increase brand awareness. ### Visual Merchandiser @ Max Mara Fashion Group Jan 2013 – Jan 2013 | San Francisco, California, United States Worked on store interior/window displays and merchandising the selling floor, styling individual customers’ look books. ## Education ### Master of Fine Arts (MFA) in Web Design / Visual Merchandising Academy of Art University ### UI/UX Design Bootcamp in UI/UX Design Springboard ### Bachelor of Art in Graphic Design Nanjing University of Science and Technology ### Master of Accountancy in Accounting Golden Gate University, School of Law ## Contact & Social - LinkedIn: https://linkedin.com/in/xiazhang622 - Website: https://www.xiazhangdesign.com/ --- Source: https://flows.cv/summer JSON Resume: https://flows.cv/summer/resume.json Last updated: 2026-02-23