# Sunhi Kim

> Product Designer | Turning Complex Workflows into Intuitive Products | B2B, AI, Dashboards

Location: San Francisco, California, United States
Profile: https://flows.cv/sunhi

## Work Experience
### Product UX lead @ PKNIC
Jan 2025 – Present
-Designed and refined UX for an AI-driven learning platform enabling student-generated questions and evaluation
-Identified critical onboarding and usability gaps through early-stage product iteration
-Streamlined fragmented teacher workflows into a cohesive product experience
-Created prototypes to validate product direction and improve team alignment
-Worked closely with global team across design, engineering, and product

### Founder | Product Designer @ ATLO Lab
Jan 2024 – Present | San Francisco Bay Area
Founded ATLO Lab, an independent design studio bridging brand identity and user experience.
We partner with startups and individuals to transform ideas into intuitive, scalable, and visually cohesive digital products.

Key Contributions:
1. Launched Guard Up — an AI-powered cybersecurity awareness app designed to help users identify and prevent scams through interactive microlearning.

2. Delivered UX/UI and brand design projects for small businesses, including websites, design systems, and interactive MVP prototypes.

3. Integrated AI-assisted design workflows (Figma, Cursor, React, Vibe Coding) to accelerate prototyping and enhance creative efficiency.

4. Built a collaborative design process connecting brand storytelling with product usability — aligning business goals and user empathy.

### Product Designer @ OPSWAT
Jan 2022 – Jan 2024 | San Francisco, California, United States
1. Designed for a variety of impactful projects:
Crafted UX mocks and prototypes for both the consumer-facing website and the control panel system.

2. Created streamlined UI design:
Implemented a design system to ensure consistency across multiple products.

3.Revamped the customer experience of products:
Collaborated cross-functionally with product managers, engineers, and customer experience teams to enhance the user experience of MD Kiosk, Update Downloader, Netwall, and MD Core.

4. Worked within an agile development environment:
Participated in sprint planning, design reviews, and retrospectives.
Embraced iterative design methodologies to deliver incremental improvements and respond effectively to changing priorities.

### UX Designer @ Mellow Home
Jan 2019 – Jan 2021 | San Francisco, California
1. Merchandizing website design revamp(Mellow-home.com / Bpmatt.com)
- Published enhanced UI/UX features to meet hight-retail customer & enhance overall consumer experience.
- Ensure the process of purchasing a product is easy and seamless for the customer through high quality UX design.
-Launched with new pages such as 'career','B2B','Shipping','About Us' and etc..
-Created home banners to stimulate promo & new products clicks.

2. Created promotion AD assets
- Promotion AD creative for social, Google and Amazon with variant asset in every month.
- Created video assets to hightlight new products in channel stores(Amazon, Wayfair, etc).

3. Set and kept update the channels such as Amazon & Wayfair stores.

### UX Design Intern @ GoodTime.io
Jan 2016 – Jan 2016 | San Francisco Bay Area
- Served with the company as part of a  internship, in an UX design role.
- Created product landing pages.
- Setting the design guideline to create consistent design elements.
- Provided assistance in the development and production of creative ideas.


## Education
### Master of Arts - MA in Web Design & New Media
Academy of Art University

### Bachelor's degree in Business Administration and Management, General
Seoul National University of Science and Technology


## Contact & Social
- LinkedIn: https://linkedin.com/in/sunnykimux

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Source: https://flows.cv/sunhi
JSON Resume: https://flows.cv/sunhi/resume.json
Last updated: 2026-04-13