Directed UX strategy for Neptune industrial CT scanner, designing helical scan capabilities that increased scanning volume by 23% and self-service phantom calibration for precision manufacturing—generating $2.8M in new ARR. Developed comprehensive support documentation for software releases using Cursor and Mintlify, enabling industrial professionals to adopt new capabilities independently—reducing onboarding friction.

Led AR-based TV sizing tools that reduced open-box returns by 27%, saving $16M over 5 years. Pioneered virtual try-on experiences for wearables with Snap, Meta, Luxottica, Samsung, and Apple, generating $1.6M ARR. Partnered with Apple to launch Envision Vision Pro app, achieving 16K downloads in 4 weeks. Collaborated with cross-functional teams to deliver immersive experiences that enhanced customer decision-making.

Piloted the redesign of digital service requests, the employee purchase experience, and the Samsung Rewards program. Partnered with product management, research, BI, and content strategy teams to develop user-centric solutions leveraging emerging web technologies.

Directed over 90 large-scale commercial real estate marketing campaigns along the Pacific coast, transforming brand narratives into interactive digital experiences. Deep technical expertise in 3D illustration, real-time rendering, animation, and post-production workflows.

Engineered custom production solutions, including C++ VR implementations, automated 3D rendering with Maxscript, and post-production optimizations using JavaScript.