# Sunny Lee

> Senior UX Designer - Lumafield

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/sunnylee

I’m passionate about uncovering customer challenges and finding thoughtful solutions. With a background in experience design, architecture, and real-time visualization, I enjoy exploring how technology can create more meaningful and engaging interactions.

## Work Experience
### Senior UX Designer @ Lumafield
Jan 2025 – Jan 2026 | San Francisco, CA
Directed UX strategy for Neptune industrial CT scanner, designing helical scan capabilities that increased scanning volume by 23% and self-service phantom calibration for precision manufacturing—generating $2.8M in new ARR. Developed comprehensive support documentation for software releases using Cursor and Mintlify, enabling industrial professionals to adopt new capabilities independently—reducing onboarding friction.

### Lead UX Designer - Augmented Reality @ Best Buy
Jan 2019 – Jan 2025 | Alameda, California, United States
Led AR-based TV sizing tools that reduced open-box returns by 27%, saving $16M over 5 years. Pioneered virtual try-on experiences for wearables with Snap, Meta, Luxottica, Samsung, and Apple, generating $1.6M ARR. Partnered with Apple to launch Envision Vision Pro app, achieving 16K downloads in 4 weeks. Collaborated with cross-functional teams to deliver immersive experiences that enhanced customer decision-making.

### UX Designer @ Samsung Electronics America
Jan 2018 – Jan 2019 | Bellevue, WA
Piloted the redesign of digital service requests, the employee purchase experience, and the Samsung Rewards program. Partnered with product management, research, BI, and content strategy teams to develop user-centric solutions leveraging emerging web technologies.

### Senior Creative Lead (UX) @ Altoura
Jan 2015 – Jan 2018 | Greater Seattle Area
Directed over 90 large-scale commercial real estate marketing campaigns along the Pacific coast, transforming brand narratives into interactive digital experiences. Deep technical expertise in 3D illustration, real-time rendering, animation, and post-production workflows.

### Technical Director @ GAMMAHAUS
Jan 2014 – Jan 2015 | Greater New York City Area
Engineered custom production solutions, including C++ VR implementations, automated 3D rendering with Maxscript, and post-production optimizations using JavaScript.

### 3D Artist @ NEOSCAPE
Jan 2012 – Jan 2014 | New York, NY
Led team of 3 artists to develop photorealistic environments for proposed 920 ft. tall residential tower which included still-rendered illustrations, animations, and sales brochures.

### 3D Designer @ dbox
Jan 2011 – Jan 2012 | New York, NY
Contributed to The Rising – Steven Spielberg as part of a three-person team, specializing in set design, environment creation, modeling, texturing, lighting, and rotoscoping using Fusion, After Effects, and Boujou.

### Architectural Visualization Project Leader @ RNL Design
Jan 2010 – Jan 2010 | Denver, CO
Translated abstract design concepts into 2D/3D application structures to facilitate communication between architects and clients.

### Architectural Intern, assoc. AIA @ The Beck Group
Jan 2007 – Jan 2008 | Dallas, TX
Produced architectural illustrations and animations using SketchUp, 3D Studio Max, V-Ray, Photoshop, Premiere, and After Effects for advertising and fundraising.


## Education
### User Experience Design in UX, UI, IxD, IA, Research
General Assembly

### Master of Design Research
SCI-Arc

### Bachelor of Science in Architecture
University of Texas at Arlington College of Architecture, Planning and Public Affairs


## Contact & Social
- LinkedIn: https://linkedin.com/in/hunsuklee84
- Portfolio: https://www.sunnyleeux.com

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Source: https://flows.cv/sunnylee
JSON Resume: https://flows.cv/sunnylee/resume.json
Last updated: 2026-04-13