• Lead design projects, including web, logo, and packaging label design, showcasing versatility in digital design. Notable clients include Nala Cat (Guinness World Record holder).

• Directed UX/UI Design for a digital tarot-inspired card collection about the Asian-American experience.

Founder of The Katsu Shop:

• Launched a small business on Etsy selling original artwork and stationery designs inspired by personal interests and cultural cuisine.

• Achieved 19k+ unique visits and 450+ sales within the first 6 months.

• Grew Instagram handle to 15k+ followers through strategic content development and audience engagement.

• Spearheaded qualitative user research studies to influence product development and strategy across various industries.

• Orchestrated end-to-end generative and iterative research to understand user needs and market dynamics, synthesizing findings into actionable insights.

• Led cross-functional teams through synthesis and insight generation to inspire and inform design opportunities for user-centered products and services.

• Built storytelling frameworks to communicate data-driven narratives to various audiences in comprehensive decks.

Notable Projects:

• Tech Client (2023): Led research for a project focused on empowering everyday social media users with generative AI art tools. Conducted extensive research including in-depth interviews, focus groups, and surveys.

• Health Client (2023): Executed a research initiative exploring user needs in stress echocardiography for a new IC delivery device. Included field research, expert interviews, and journey mapping.

• Tech Client (2023): Co-led research for a sprint to understand strength trainers' goals and unmet needs when using fitness trackers. Employed methods like diary studies, in-depth interviews, and field research.

• Health Client (2022): Steered research on a global remote sprint to explore opportunity areas for fecal sample collection kits. Research methods included patient and clinician interviews, focus groups, and diary studies.

• Tech Client (2022): Completed a project to create a fitness experience tailored for Gen Z. Techniques included in-depth interviews, focus groups, and diary studies.

• Stripes (2022): Completed a project focusing on branding for a celebrity-founded beauty brand for menopause management.

Prestigious design research fellowship program (3-month training program followed by a 6-month fellowship) by RepresentEd and IDEO for BIPOC designers to leverage human-centered design to build for diverse communities. The interdisciplinary training program covers the foundations of design thinking (qualitative research, data synthesis, insight generation, and prototyping) in preparation for the following design research fellowship at IDEO.

3-month training program: qualitative research, human-centered design interview methods, and visual material and pitch deck in a virtual design challenge that explores how technology might foster intergenerational connection through physical and digital spaces