Experience
2019 — Now
Menlo Park, CA
Led design for Top of Home and Stories on the Facebook app, improving engagement for low-friend and low-story-inventory users. Drove ~350K friend requests and accepts, contributing to ~3.8M total accepts from the tray. Established a scalable Top of Home governance design system to standardize patterns and decision frameworks across 20 teams, achieving 80% adoption.
Inventor on two patents (US29868781, US29868782) for a content preview navigation system allowing users to explore a Group’s content prior to joining.
Led the redesign of the Community Groups Discover experience, modernizing discovery units and defining navigation architecture to introduce new entry points for content exploration.
Led 0–1 product design for a social discovery experience in Facebook Search, surfacing fresh content around user interests and emerging cultural moments.
2014 — 2019
Mountain View, CA
Defined the product framework and youth-focused user segment strategy for iOS Google Search App features, driving year-over-year engagement growth.
Inventor on patent US20200348825A1 for multi-screen navigation structures in mobile apps, introducing new cross-surface interaction models that influenced navigation patterns for ~200M DAU across iOS search users.
Led design for a unified navigation system for Google+ across Android, iOS, and desktop, establishing a consistent cross-platform architecture that improved navigation efficiency. Designed Google My Business messaging, enabling SMBs businesses to connect directly with customers and streamline engagement.
Created a Revlon brand experience #LoveIsOn, leveraging Google face recognition technology to integrate Revlon lip color into photos for sharing. The experience spanned the New York Times Square billboard and Instagram, generating 3.7M submissions, 10M YouTube views, and a 188% increase in Revlon site visits, demonstrating innovative cross-platform engagement.
Project awarded at the 8th Annual Shorty Awards (2016).
2013 — 2013
Cupertino, CA
Created the first web onboarding experience for MacOS 10 Mavericks. Defined the entrypoint, user interface, navigation, motion, content, as well as the overall user experience which is still used today.
Education
2018 — 2020
Carnegie Mellon University Silicon Valley
Master of Science - MS
2018 — 2020
2010 — 2014
Carnegie Mellon University
BFA
2010 — 2014