# Sunyoung Cho

> Product Designer | AI-assisted Design & Complex Product Experiences

Location: San Jose, California, United States
Profile: https://flows.cv/sunyoung

Senior Product Designer specializing in complex business workflows and operational systems.
Experienced in designing commerce platforms, analytics dashboards, and data-driven tools across payments and POS ecosystems. Skilled at translating complex operational processes and business data into intuitive product experiences used by businesses globally.

## Work Experience
### Sr. Product Designer @ Block
Jan 2021 – Jan 2026 | San Francisco, California, United States
Senior product designer focused on complex POS and pricing systems across international markets.

• Launched automatic weekend and holiday service charges in AU, creating a high-impact revenue lever adopted across the F&B segment
• Led international receipt redesign aligned to country-specific tax standards (JP, ES, FR), enabling sellers to issue tax-compliant, expense-claim–ready receipts
• Led cross-functional design for large-group counter ordering to improve operational coordination in high-volume hospitality venues (~$500M market opportunity).
• Led end-to-end UX for Square Health AU market entry, from regulatory alignment to MVP launch

### Sr. Product Designer @ Verizon
Jan 2019 – Jan 2021 | Sunnyvale, California
@ Verizon, Yahoo Small Business team
Led end-to-end design for SMB commerce and POS experiences across retail environments.

• Redesigned transactional flows to improve clarity and reduce seller friction
• Defined scalable UX patterns across in-store and device-based systems
• Partnered with engineering and product to ship high-traffic commerce features

### UX/UI Designer @ Verifone
Jan 2015 – Jan 2019 | San Jose, California, United States
Designed commerce experiences across web and embedded payment devices, growing into a lead role.

• Led UX design for Verifone’s new Commerce Platform, spanning payment terminals, developer tools, and device management portals
• Established accessible design standards for embedded payment devices
• Unified fragmented product experiences across a wide range of hardware environments
• Conducted usability testing and iterated on workflows to improve clarity and task success

### UX/UI Designer @ Orengeo Inc.
Jan 2013 – Jan 2015 | Milpitas CA
Redesigned core restaurant workflows across app and web for an integrated POS and payments platform, supporting ordering, payment, and online fulfillment experiences.

### Web Designer @ Interpark
Jan 2005 – Jan 2006 | Seoul, South Korea
Designed web experiences for the books category within a large-scale e-commerce platform.

• Redesigned the online bookstore experience to improve navigation and product discovery
• Created holistic wireframes and high-fidelity mockups for key shopping flows
• Designed an automated content update system that reduced manual workload by 30%
• Contributed to increased online book category revenue through UX improvements

### Web Designer @ Multiple startups
Jan 2000 – Jan 2004 | Seoul, South Korea
Early-Stage Startups

Designed web experiences across multiple early-stage startups, including online education, flight reservation, and retail e-commerce platforms.
• Created UI designs and marketing pages in fast-paced startup environments
• Supported product launches through rapid wireframing and visual design
• Adapted design solutions across diverse business models and user needs


## Education
### Master of Science - MS in Integrated Design, Business and Technology
USC Jimmy Iovine and Andre Young Academy

### Bachelor of Arts (B.A.) in Art Practices
University of California, Berkeley

### Associate of Arts (AA) in Art
Santa Monica College

### Certificate
UCLA Extension

### Associate of Arts (AA) in Multimedia Development
Kaywon School of Art & Design


## Contact & Social
- LinkedIn: https://linkedin.com/in/sunyoungchouxui

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Source: https://flows.cv/sunyoung
JSON Resume: https://flows.cv/sunyoung/resume.json
Last updated: 2026-04-13