Building tools for Physical AI autonomy at Applied Intuition | ex-PlayStation, Broadcom, Samsung, PayPal
2025 — Now
Sunnyvale, CA
Leading product design in the physical AI space
• Leading product design for an agent-driven Physical AI platform, driving end-to-end design from concept to launch for a zero-to-one product.
• Designing next-generation AI/ML simulation tools that enable automotive engineers to develop, test, and validate autonomous systems at scale.
2022 — 2025
San Francisco Bay Area
• Co-led the design of a large-scale project to modernize legacy systems for game developers.
• Introduced a service design strategy that enhanced project workflows and was widely adopted.
• Established a new admin tool for the automated Game Help feature, improving content creation through machine learning.
2017 — 2021
• Designed and maintained Mineral, a scalable design system tailored for enterprise products.
• Designed UX for complex, data-driven applications, improving usability and workflow efficiency.
2017 — 2017
San Jose, California
Delivered the onboarding experience design for Kasa mobile (iOS/Android), enabling seamless control of Smart Home/IoT devices.
2016 — 2017
Gangnam-gu, Seoul, Korea
Developed innovative design concepts for next-generation smart TV products, exploring future user experiences and interactions.
University of the Arts London
Hongik University