# Sun Yu > Hands-on Product Design Leader | Driving Strategy and Innovation in B2B UX Location: Redwood City, California, United States Profile: https://flows.cv/sunyu Multidisciplinary product design leader with 15+ years of expertise in B2B data-driven enterprise platforms. I transform complex business challenges into intuitive user experiences by building powerful brands, interfaces, platforms, and design systems across dynamic enterprise environments. My leadership approach centers on demonstrating design's strategic value through customer engagement, vision-driven initiatives, and stakeholder alignment. I thrive at the intersection of business strategy and user needs, leading and collaborating with cross-functional teams to deliver measurable impact through purposeful design execution. ## Work Experience ### Fractional Design Partner @ AI & Cybersecurity Startups Jan 2024 – Present Design AI-native workflows that transform LLM outputs into reliable, user-controlled decision-support systems. Partner with founders, engineers, and customers to shape product vision, roadmap, and brand direction, aligning product experience with positioning and market narrative. Translate real-world operational needs into scalable systems that improve clarity, confidence, and decision-making. ### Head of Product Design @ Anetac Jan 2024 – Jan 2024 | Los Altos, California, United States Led a product design team and partnered directly with customers, product management, and engineering to deliver an AI-powered, data-streaming NHI (Non-Human Identity) security platform while streamlining onboarding and design/development processes. Successfully drove adoption among key customers and partners. ### Head of Product Design @ Kentik Jan 2021 – Jan 2023 | United States Built and managed a diverse design team while implementing UX-driven processes and promoting strategic functions. Engaged with customers and fostered cross-functional collaboration to identify gaps and opportunities, translating these insights into actionable projects that delivered impactful features driving Kentik's enterprise-ready transformation. ### Director of Product Design @ Trustero Jan 2020 – Jan 2021 Crafted a purpose-driven, scalable Compliance-as-a-Service solution for SMBs by transforming blue-sky concepts into reality. Leveraged UX frameworks, market analysis, user research, and design workshops to drive adoption and secure funding, positioning Trustero as the first AI-driven GRC solution. ### Design Lead @ Confluera Jan 2019 – Jan 2021 | Palo Alto, CA Collaborated with Confluera's founding team and led design efforts on the product, UX, and branding strategies for their XDR platform. Led cohesive marketing and design execution for a successful Black Hat 2019 launch, attracting customers and Series B funding (later acquired by XM Cyber). ### Principal UX Designer @ OpenText Jan 2017 – Jan 2019 | Pleasanton CA Collaborated with user research to raise usability metrics—effectiveness from 41% to 94% and SEQ from 2.4 to 4.9—for OpenText Core, a Cloud Content Management solution. ### Principal UX Designer @ Dell EMC Jan 2015 – Jan 2017 Designed and launched LEAP, a SaaS content productivity suite that successfully extended EMC's on-premises solution to cloud, serving as a integration capabilities and contributed to OpenText's acquisition of Dell ECD. Led the implementation of a unified visual system that enhanced accessibility, scalability, and brand consistency across the platform." ### UX Lead @ Sencha Jan 2012 – Jan 2014 | Redwood City, CA ### Principal User Experience Designer @ Laszlo Systems Jan 2011 – Jan 2012 ### Senior User Experience Designer @ Laszlo Systems Jan 2007 – Jan 2011 ### Graphic Designer @ Beth Singer Desing, LLC. Jan 2006 – Jan 2007 ### Graphic Designer/Project Manager @ Bottega Giardino Jan 2003 – Jan 2005 ### Graphic Designer @ Wendy McPhee Design Jan 2000 – Jan 2003 Restaurant Consulting/Design ## Education ### California College of the Arts ### BFA in Textile & Clothing Yonsei University ## Contact & Social - LinkedIn: https://linkedin.com/in/sunyudesign --- Source: https://flows.cv/sunyu JSON Resume: https://flows.cv/sunyu/resume.json Last updated: 2026-04-13