Leveraged data and research insights to inform design decisions while collaborating with cross-functional leads.

Provided design leadership and mentorship to product designers, ensuring delivery of the enterprise vision within established timelines.

Led the Xbox Golden Paths initiative, addressing top customer call drivers through research-driven UX strategy and improved troubleshooting experiences.

Applied competitive analysis, user research, and prototyping to define best practices, create user journeys, and deliver accessible, inclusive design guidance.

Led the foundational V-Next Design System initiative, advancing UX maturity and establishing a scalable design foundation.

Defined and executed the design system strategy, including roadmap, timelines, and stakeholder alignment across business, design, and engineering to meet rollout targets.

Collaborated with internal and external teams to implement best practices and accessibility standards, successfully delivering a Version 1 design system.

Designed digital assets supporting product launches and social campaigns for Google Nest Hub, Doorbell, Pixel 4, PayPal, and Umpqua Bank.

Led end-to-end research, strategy, and product design for a new mobile application, including user interviews, persona development, and insight synthesis.

Designed and validated the experience through user journeys, information architecture, interaction patterns, and iterative lo-fi to hi-fi prototyping.

Informed design through user testing and analytics, identifying pain points, refining onboarding, collaborating with engineering, and curating 2D/3D asset libraries to support scalable AR experiences.