# Susan Andreson > Senior Product Design Lead - eCommerce | T-Mobile Location: Seattle, Washington, United States Profile: https://flows.cv/susanandreson Change Agent + Bridge Builder + Forward Looking Product Design Lead bringing a strategic, forward-looking approach to complex design challenges. I thrive in collaborative environments and specialize in simplifying problems to deliver inclusive, data-driven, and impactful customer experiences. Interests: Human-centered thinking, innovation, emerging technologies, complex customer problems, building meaningful products, and collaborating with creative thinkers to deliver cutting-edge work. Strengths: Ability to solve complex problems, strong communicator and collaborator, innovative thinker, curious, always looking to learn, improve, inspire and mentor others. Skills/Specialties: •User Research •Usability Testing •Digital Product Design-Native App & Web •User Experience Design •Prototyping •Storytelling •User Journeys •User Stories & Use Cases •User Personas •Design Systems •Interactive & User Interface Design - visual design, wireframing, interactions •Branding - Brand Identity, Campaigns & Strategy, •Strong organizational & delivery skills •Cross functional collaboration •Mentor 2023 Highlights: Two Patents Pending at T-Mobile: 1. AR/VR (VIRTUAL TRY ON) - immersive e-commerce shopping experience 2. ENHANCED DIGITAL EXPERIENCE FOR BLIND CUSTOMERS - AI & voice guided e-commerce shopping experience Tools: ChatGPT, Figma Make, Claude, Figma • Sketch • InVision • Protopie • Framer • Blender • SketchUp • Miro • Maya & Cinema 4D • Adobe Creative Cloud-Photoshop • Illustrator • InDesign • Adobe XD • After Effects • Premier Interested in collaborating with forward thinking, innovative teams working with future forward technologies - AR & VR, AI, digital products, experiential, interactive, and human centered design thinking. Portfolio: https://sdandreson.myportfolio.com/ Email: sdandreson@gmail.com ## Work Experience ### Senior Product Design Lead - eCommerce @ T-Mobile Jan 2021 – Present | Bellevue, WA * Product Innovation: Led the invention and design of emerging e-commerce shopping experiences, resulting in two patents pending.
 * Drove end-to-end design strategy for a redesigned cart experience, delivering a 47% lift in customer digital transactions.
 * Provided design oversight and cross-functional collaboration for the launch of T-Life BOPIS and BOWIS features, boosting digital self-service upgrades by 75%. * Redesigned end-to-end payment experiences to streamline bill pay and position digital payment as the preferred customer choice. * Partnered with cross-functional teams across research, product, design, and engineering to launch new Upgrade and Add-a-Line experiences, driving a 65% increase in Q3 sales year over year. * Solved complex, ambiguous customer challenges using research, data, and metrics to deliver impactful digital experiences that add value and delight customers. * Guided and mentored designers while evangelizing design best practices; completed NN/g UX certification with a focus on Artificial Intelligence. ### Senior UX Designer - Insight Global | Microsoft Store Studio @ Microsoft Jan 2021 – Jan 2021 •Defined and drove the design vision and strategy for Microsoft Store Studio’s North Star native e-commerce platform. •Leveraged data and research insights to inform design decisions while collaborating with cross-functional leads. •Provided design leadership and mentorship to product designers, ensuring delivery of the enterprise vision within established timelines. ### UX & Interaction Designer @ Launch Consulting Group Jan 2019 – Jan 2021 | Seattle, WA Microsoft Xbox Design Studio • Led the Xbox Golden Paths initiative, addressing top customer call drivers through research-driven UX strategy and improved troubleshooting experiences. • Applied competitive analysis, user research, and prototyping to define best practices, create user journeys, and deliver accessible, inclusive design guidance. Eyefinity • Led the foundational V-Next Design System initiative, advancing UX maturity and establishing a scalable design foundation. • Defined and executed the design system strategy, including roadmap, timelines, and stakeholder alignment across business, design, and engineering to meet rollout targets. • Collaborated with internal and external teams to implement best practices and accessibility standards, successfully delivering a Version 1 design system. ### Product Designer @ Freelance Design Consultant Jan 2018 – Jan 2019 | Portland, Oregon Area Swift + Possible Agency • Designed digital assets supporting product launches and social campaigns for Google Nest Hub, Doorbell, Pixel 4, PayPal, and Umpqua Bank. VACAY | Mobile Product Designer • Led end-to-end research, strategy, and product design for a new mobile application, including user interviews, persona development, and insight synthesis. • Designed and validated the experience through user journeys, information architecture, interaction patterns, and iterative lo-fi to hi-fi prototyping. ### Immersive Mobile Product Designer @ Torch Jan 2018 – Jan 2018 | Portland, Oregon Metropolitan Area • Led immersive AR product design for iOS, inventing storytelling-driven augmented experiences, including an AR e-commerce shopping and checkout flow for product launch. • Informed design through user testing and analytics, identifying pain points, refining onboarding, collaborating with engineering, and curating 2D/3D asset libraries to support scalable AR experiences. ### Product Designer - Paradigm | HP @ HP Jan 2018 – Jan 2018 | Vancouver, Washington Design Refresh for the Sproket Printer Native App - iOS & Android • Led user research and insight synthesis to redesign the HP Pocket Printer image gallery, informing interaction patterns, information architecture, and mobile user journeys. • Defined new visual and interaction direction by iterating on iOS and Android wireframes, introducing updated iconography and a symbol library, and delivering within an agile, sprint-based environment. ### Global Brand & UX Designer @ adidas Jan 2015 – Jan 2018 • Led the creation of global digital design systems supporting category campaign delivery across social and e-commerce channels, establishing scalable standards for a global brand. • Drove user research, interviews, and testing to uncover inconsistencies and inform new digital guidelines, templates, tools, and adaptation frameworks. • Defined brand direction and enabled teams globally by producing campaign style guides, look books, sell-in decks, and onboarding programs while mentoring and training designers. ### North American Brand & UX Designer @ adidas Jan 2011 – Jan 2015 | Portland, Oregon • Collaborated with brand designers, project managers, leadership, and category teams across North America to deliver cohesive brand and UX solutions. • Developed and evolved the NAM Brand Design Studio’s visual guidelines, design systems, and workflows, including onboarding tools and mentorship for new designers. • Designed multi-channel brand systems and toolkits for social, e-commerce, retail, and experiential campaigns across desktop, mobile, and tablet, supporting major sports, retail, and event activations. ## Education ### BFA in Fine Art & Design UCLA ### Certficate in Motion Design, 3D & Animation Academy of Entertainment & Technology ### User Experience Design General Assembly ### Human Centered Design UX Night School ## Contact & Social - LinkedIn: https://linkedin.com/in/susanandreson - Portfolio: https://sdandreson.myportfolio.com/ - Portfolio: https://www.creativehotlist.com/portfolios/preview/group1 --- Source: https://flows.cv/susanandreson JSON Resume: https://flows.cv/susanandreson/resume.json Last updated: 2026-03-30