# Susan B. Clark

> Content Lead for Zazzle, eBay, The Tonight Show

Location: San Rafael, California, United States
Profile: https://flows.cv/susanbclark

I’m an inventive, agile force in content strategy, brand storytelling, and multimedia production. Whether I'm crafting immersive media experiences or transforming bold ideas into engaging narratives, I bring creativity to life with energy, clarity, and an undeniable spark that resonates.

SKILL SET:
- Innovation & Creative Solutions - Content Strategy - Copyediting - Script Writing - Video & Audio Production - Data Analysis - SEO/SEM - Paid & Organic Social Media Marketing - Lead Gen & Retention Marketing - Email Automation & Drip Campaigns - Funnel Management - A/B Testing –  UX Design - Game-ful Design - Interactive Storytelling - Content Calendar Management - Graphic Design - Branding - Audience Engagement - Influencer Collaboration - AI Prompt Builder - User-Generated Content - CMS Proficiency

## Work Experience
### Senior Strategist/Creative Lead @ The Shift Network
Jan 2020 – Present | Petaluma, California, United States
Drive high-impact marketing campaigns through compelling storytelling, strategic copywriting, and dynamic video content

### Editor @ WhoWhatWhy
Jan 2020 – Jan 2021 | Virtual
Edited stories that evaluated the facts and revealed the context and consequences of critical daily issues

### Director of Content Marketing & Community @ Zazzle
Jan 2014 – Jan 2020 | Redwood City, CA
Developed high-value content—tutorials, podcasts, events, and blogs that empowered designers and small business owners with actionable insights, industry expertise, and strategic growth opportunities

### Director of Strategy & Content @ eBay
Jan 2011 – Jan 2014 | San Jose, CA
Designed and produced innovative content hubs across Auto, Baby, Home, and more, providing consumers with expert-driven insights and decision-making tools that enhanced engagement and informed purchases

### Strategy & Content Director @ Cluck Productions
Jan 2007 – Jan 2011 | San Francisco Bay Area
Content partner for small non-profit organizations looking to grow awareness, boost membership & increase donations

### Head of Digital Content @ The Tonight Show with Jay Leno / NBC.com
Jan 2001 – Jan 2007 | Burbank, CA
Propelled the site to #1 on NBC.com by developing original, engaging ancillary content that attracted and cultivated a younger, highly engaged audience


## Education
### Executive Masters in Communications Innovation
Ithaca College

### B.A. in Humanities & Journalism
Florida Atlantic University


## Contact & Social
- LinkedIn: https://linkedin.com/in/sbclark

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Source: https://flows.cv/susanbclark
JSON Resume: https://flows.cv/susanbclark/resume.json
Last updated: 2026-04-05