Partnering with early and growth-stage companies

Drove product design across Facebook's core business including monetization (70% of revenue), flagship user experiences (Feed, Stories, Reels), and trust & safety.

Launched ads on new surfaces including Feed, contributing to 37% revenue growth ($84B → $118B)

Built and launched creator monetization tools as part of Meta's $1B creator investment, driving 88% growth in creators earning $10k+/month

Launched top of Feed redesign to simplify navigation and content discovery for billions of daily user

Led design organization of ~200 across multiple high-impact product areas

Joined as employee #3 pre-product; helped take company from concept to $1B+ valuation.

Drove design and launch of 4 platforms: consumer, business, customer service, and claims adjudication

Built and managed talented teams of Product Managers, Designers, User Researchers, and Content Strategists from ground up

Scaled company to 45+ enterprise clients