# Susan Dybbs > VP Design & Product Leader | ex: Instagram & Facebook, Etsy Location: San Francisco, California, United States Profile: https://flows.cv/susandybbs Product and design leader partnering with ambitious startups as a fractional executive. I've spent 25+ years building products at Facebook, Instagram, Etsy, and Collective Health, leading teams that scaled Instagram from 1B to 2B+ MAU and taking Collective Health from idea to unicorn. Now I help early-stage companies move faster, build better, and scale smarter through high-craft design and execution. ## Work Experience ### Fractional Design & Product Leader @ Unknown Jan 2025 – Present Partnering with early and growth-stage companies ### VP of Design @ Etsy Jan 2024 – Jan 2025 ### Senior Director of Product Design @ Instagram Jan 2022 – Jan 2024 ### Senior Director Of Product Design @ Facebook Jan 2020 – Jan 2022 Drove product design across Facebook's core business including monetization (70% of revenue), flagship user experiences (Feed, Stories, Reels), and trust & safety. Launched ads on new surfaces including Feed, contributing to 37% revenue growth ($84B → $118B) Built and launched creator monetization tools as part of Meta's $1B creator investment, driving 88% growth in creators earning $10k+/month Launched top of Feed redesign to simplify navigation and content discovery for billions of daily user Led design organization of ~200 across multiple high-impact product areas ### VP of Product Management & Design at Collective Health @ Collective Health Jan 2018 – Jan 2020 | San Francisco Bay Area Joined as employee #3 pre-product; helped take company from concept to $1B+ valuation. Drove design and launch of 4 platforms: consumer, business, customer service, and claims adjudication Built and managed talented teams of Product Managers, Designers, User Researchers, and Content Strategists from ground up Scaled company to 45+ enterprise clients ### VP of Design @ Collective Health Jan 2014 – Jan 2018 ### Managing Director and Interaction Design Practice Lead @ Cooper Jan 2013 – Jan 2014 | San Francisco Bay Area Grew and mentored interaction design team: encouraged creative development, hired, trained and provided career management. Scoped and planned engagements from large global design initiatives to nimble startup projects. Co-developed the firm’s internship program and university recruiting plan. Directed design education for Rock Health’s healthcare start ups. Projects included cross platform financial application, UI design and mobile engagement strategy for major airline, and medical device redesign. Clients Included: Chefs Feed, Autodesk, Boston Scientific, United, and Thomson Reuters ### Director @ Cooper Jan 2012 – Jan 2013 ### Lead Designer @ Cooper Jan 2010 – Jan 2012 ### Lead User Experience Consultant @ Various Clients Jan 2007 – Jan 2010 Worked with various clients on projects ranging from telemedicine tools and consumer websites to cross platform digital strategies. Led teams through design process and communicated design and strategy to clients and stakeholders. Planned and conducted human-centered design research, identified unmet needs, synthesized insights into design themes, and iteratively prototyped interactions & interfaces. Clients include: University of Pittsburgh Medical Center, Blue Cross Blue Shield, Russell Investments, Clean Tech Circle, Hot Studio and Publicis Modem ### Sr. User Experience Designer & Researcher @ Ricoh Innovations Jan 2008 – Jan 2009 Lead multidisciplinary teams to investigate and design solutions for digital healthcare records, mobile workers, ambulatory care, and digital services. Presented research results to Ricoh stakeholders and partner research sites. Planned and conducted research to uncover user needs for multiple field projects. Synthesized research findings and highlighted areas of opportunity. Created prototypes in Flash, Illustrator, foamcore, and pen and paper. Collaborated with engineers to create and deploy working protoype. ### Interaction Designer @ Smart Design Jan 2006 – Jan 2006 Created interaction guidelines used across product platforms. Designed user interface for customer service software for a major financial institution. Investigated a new navigational metaphor for DVRs, this exploration included benchmarking, analyzing primary and secondary activities, ideation, and designing navigation models. ### Interaction Designer @ Bank of America Jan 2004 – Jan 2005 Worked closely with VP of e-commerce on Online Banking initiatives. Managed multidisciplinary teams of writers, graphic designers, and engineers. Coordinated evaluative usability testing as well as exploratory research. Developed consistent pattern language and interaction style guide for Banking documentation. ### User Interface Designer @ Microsoft Jan 2000 – Jan 2003 Led significant MSN projects as one of two UI designers; designed new products and flagship features for core properties including Hotmail, Calendar and MSN Groups. Created everything from task flows for complex interactions and icon design to front end code. Wrote design specifications for developers and product team to ensure correct development of designs. Used personas to redesign numerous Hotmail and Calendar features and simplified functionality for target user base. ## Education ### MDes in Interaction Design Carnegie Mellon University ### BA in Design, Urban Studies, Psychology New York University ## Contact & Social - LinkedIn: https://linkedin.com/in/sdybbs --- Source: https://flows.cv/susandybbs JSON Resume: https://flows.cv/susandybbs/resume.json Last updated: 2026-04-13