From being a core member of the team prior to commercial launch, I've been an integral role in leading all product and design initiatives, from new product launches to iterative improvements.

Joined as employee 5 and the first design hire. Led the design of the patient experience. From pre-purchase, to the kit experience and collateral, kit registration, and finally receiving personalized fertility results. This also included all marketing materials, website & result iterations, and email touch points. We constantly were evaluating what was working and what wasn't to iteratively develop the best solutions for our patients and our business.

Mentoring designers at all levels on various topics.

Active member of the Invision leadership forum to discuss best practices in design and product leadership.